What is the number one priority in your firm? If you say your clients, we’ll say you’re wrong.
Firms spend too much time focusing on business development and books of business. While it’s understandable to be concerned about the future, it’s not enough to be overly focused on the bottom line without considering those who grow it. Many businesses overlook the satisfaction of their employees. We’ve gotten so used to giving them what we think they want — Casual dress? Check. Flexible hours? Check. Fair comp and benefits. Check. — that it makes no sense to us when they still choose to leave.
If you do nothing else in the final months of the year, consider conducting “Stay Interviews” with your most valuable staff – those you want to invest in, keep, and grow. Stay interviews are casual, face-to-face meetings “conducted to help managers understand why employees stay and what might cause them to leave.”
Now, before you start arguing that year end is too busy, take note that according to the Society for Human Resources Management (SHRM), most interviews (should) take less than half an hour.
We recently saw a quote from Richard Branson that speaks volumes to the number one priority firms must make in 2020: a commitment to employees: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”
The best thing you can do for your organization is to meet the needs of your employees. If you take care of them, they will take care of the business.