News

Mindfulness

Navigating the Busy Season: Strategies for Success through Mindfulness

March 11, 2024

Read up on expert tips for thriving under pressure. With a focus on physical fitness, mental agility, and emotional balance, Matt’s insights provide a strategic approach to achieving peak performance and maintaining well-being in demanding work environments.

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prices on website

Should You Put Prices on Your Website?

March 10, 2024

Should your website feature pricing? It’s a complicated question. Learn the answer with Winding River Consulting. We develop strategies for consultants and accounting firms to communicate value and attract the right clients.

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OFFSHORING CULTURE

Culture and Offshoring: Beyond the Transactional 

February 12, 2024

Offshoring in accounting firms is becoming more and more prevalent, moving beyond solely transactional relationships. Learn key strategies to integrate offshored talent culturally and strategically for sustainable success.

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inbound cost

How Much Does Inbound Marketing Cost in 2024? [Comprehensive Guide]

February 7, 2024

Let’s take a look at inbound marketing costs for 2024. Dive into our expert analysis on budgeting for SEO, content creation, social media, and more, and learn how to craft a cost-effective marketing strategy that maximizes ROI in today’s dynamic digital world.

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Header Image - Ben

Bringing Intentionality to Culture: Adams Brown Managing Partner Ben Wilson on Pairing Culture and Growth

January 22, 2024

In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Ben Wilson, Managing Partner and CEO of Adams Brown and MPB | Leadership Accelerated alumni. Below is a summary of their conversation. 

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Winning Ways 2023

All Things Culture: A Recap of the Accounting Profession’s Winning Ways Conference

December 13, 2023

Some of the accounting profession’s top thought leaders communed for many impactful discussions around how to best effectuate an optimal work culture in a rapidly changing and permanently shifting industry. Over 60 firms from many countries were represented and actively participated. The Pandemic, the move to a hybrid workplace, the continued growth of offshoring and onshoring, the impending recession, the constraints on the pool of new hires, the massive growth of mergers and PE firm ownership, and many more topics were discussed and contemplated over the course of this one-of-a-kind industry conference. Here are some of the key takeaways:

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AI Policy Header

The Importance of AI Policies for Accounting Firms: Ensuring Responsible Integration

December 13, 2023

Note: this is an AI-facilitated article, devised using a custom AI prompt series from Winding River Consulting and generated via ChatGPT-4. It was then edited for content and SEO quality and formatting. In today’s technology-driven era, the utilization of artificial intelligence (AI) has become increasingly crucial for accounting firms seeking…

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GA4 Guide Header Image

Understanding Google Analytics 4: A Comprehensive Guide

November 30, 2023

If you’re a marketer or a website owner, you’ve probably used Universal Analytics to track your website’s performance. However, the game has changed with the introduction of Google Analytics 4 (GA4). In this comprehensive guide, we’ll dive deep into what GA4 brings to the table and why it’s essential for anyone serious about digital marketing.

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ai content

The AI Revolution in Accounting Firm Content: A Paradigm Shift in Communication and Marketing

November 30, 2023

In this overview, we’ll explore the various ways that accounting firm marketing teams can start using AI technologies today. We’ll share practical tips and explore how leading accounting firms are already using AI to improve productivity and unlock improved growth. 

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Podcasting

Podcasting: A Powerful New Opportunity for Accounting Firms

November 3, 2023

Podcasting has exploded in popularity recently, with over 100 million US listeners tuning in monthly. For businesses, podcasting represents an underutilized opportunity to reach audiences in a uniquely intimate and engaging format.

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