You Need More Than Marketing: You Need a Digital Strategy

If you are a managing partner or a marketing professional at an accounting firm, you most likely already engage in some form of digital marketing. It’s easy to think that “doing” digital marketing is the same as having a digital growth strategy. And some might think having a social presence, an updated website, and occasional…

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How is the ‘Great Resignation’ Impacting Accounting Firm Marketing?

According to the U.S. Bureau of Labor Statistics, 4.3 million Americans quit their jobs in September. By the end of the second quarter this year, there were nearly 10 million open jobs nationwide. Popularly termed “the Great Resignation,” few industries have been left untouched.  Notable entities in the world of accounting have responded by publicly…

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Niche Marketing for Accounting Firms

In an age of steep competition, many accounting firms are deploying a valuable, ‘tried-and-true’ strategy: nicheing. Specializing into a submarket can help firms to differentiate by refining messaging and product offerings. Capitalizing on demand and finding a foothold in a target market as a result. Content marketing is the most successful kind of marketing, and…

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Yes, Your Firm Can Succeed on LinkedIn

How the impact of active participation can elevate your firm. Many managing partners and firm leaders are dismissive of social media, either relying on low-level marketing team members to manage it or ignoring it altogether. There is one platform, however, that accounting firms need to be on — and active within — which can make…

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3 Reasons Firms Don’t Invest in Leadership Development

 Many firms don’t get ahead because they don’t prioritize leadership development. The current market climate for accounting, not to mention the pace of change in the industry, has a lot of managing partners carving a hard boundary line for new initiatives. Often placed in the extras category, is leadership development. This is a mistake.  Investing…

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4 Common Marketing Challenges for CPA Firms

Lost time, lost opportunities and lost revenue. Firms with an eye for growth see with clarity the looming horizon: digitization, leadership development and long-term strategies have to be prioritized. Now. Marketing and business challenges go hand-in-hand. They may be symptomatic of a firm’s faulty processes or simply a byproduct of the market at large. The…

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2021 Winning Ways Conference to Launch in Chicago

2021 Winning Ways Conference

After twenty years together, accounting industry change agents Gary Shamis, Gary Boomer, and Allan Koltin are reimagining their premier industry symposium. Following a pandemic-induced hiatus, hundreds of the accounting industry’s foremost practice leaders and managing partners are eager to get down to business and make up for the interrupted time.

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