Posts by David Toth
Is Digital Transformation a Good Thing? Here’s What Your Firm Needs to Know
In the last two years, we’ve all become well aware of the term “digital transformation” (DX). It is regularly touted as the next essential step for business development. But what does digital transformation really mean? Many firms immediately interpret this as a shift to only-online operations and an enlarged presence on social media. That is…
Read MoreYou Need More Than Marketing: You Need a Digital Strategy
If you are a managing partner or a marketing professional at an accounting firm, you most likely already engage in some form of digital marketing. It’s easy to think that “doing” digital marketing is the same as having a digital growth strategy. And some might think having a social presence, an updated website, and occasional…
Read MoreHow is the ‘Great Resignation’ Impacting Accounting Firm Marketing?
According to the U.S. Bureau of Labor Statistics, 4.3 million Americans quit their jobs in September. By the end of the second quarter this year, there were nearly 10 million open jobs nationwide. Popularly termed “the Great Resignation,” few industries have been left untouched. Notable entities in the world of accounting have responded by publicly…
Read MoreNiche Marketing for Accounting Firms
In an age of steep competition, many accounting firms are deploying a valuable, ‘tried-and-true’ strategy: nicheing. Specializing into a submarket can help firms to differentiate by refining messaging and product offerings. Capitalizing on demand and finding a foothold in a target market as a result. Content marketing is the most successful kind of marketing, and…
Read MoreYes, Your Firm Can Succeed on LinkedIn
How the impact of active participation can elevate your firm. Many managing partners and firm leaders are dismissive of social media, either relying on low-level marketing team members to manage it or ignoring it altogether. There is one platform, however, that accounting firms need to be on — and active within — which can make…
Read More3 Reasons Firms Don’t Invest in Leadership Development
Many firms don’t get ahead because they don’t prioritize leadership development. The current market climate for accounting, not to mention the pace of change in the industry, has a lot of managing partners carving a hard boundary line for new initiatives. Often placed in the extras category, is leadership development. This is a mistake. Investing…
Read More4 Common Marketing Challenges for CPA Firms
Lost time, lost opportunities and lost revenue. Firms with an eye for growth see with clarity the looming horizon: digitization, leadership development and long-term strategies have to be prioritized. Now. Marketing and business challenges go hand-in-hand. They may be symptomatic of a firm’s faulty processes or simply a byproduct of the market at large. The…
Read More2021 Winning Ways Conference to Launch in Chicago
After twenty years together, accounting industry change agents Gary Shamis, Gary Boomer, and Allan Koltin are reimagining their premier industry symposium. Following a pandemic-induced hiatus, hundreds of the accounting industry’s foremost practice leaders and managing partners are eager to get down to business and make up for the interrupted time.
Read MoreWhy Accounting Firms Need a Digital Marketing Strategy for Business Development
In case you still need convincing that your accounting firm needs a digital marketing strategy, let’s review the context in which the world is doing business. The Practice of Now independent accountant research project from Sage reported the following: 66% of accountants feel that their firm needs to increase the pace of technology adoption in…
Read MoreThe Power Players: The People Who Achieve Digital Marketing Results for Accounting Firms
The business development landscape for accounting firms has experienced a dramatic change over the past year. With new strategies and techniques constantly emerging, the spotlight is now on digital channels. Success in this new digital age requires an entirely new set of skills: data literacy, audience building, thought leadership, and much more. If you want…
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