What is Search Engine Optimization (SEO) Management?

What is SEO Management

The race to market leadership is increasingly won online. Businesses in every industry have made sizable investments in digital strategies and online marketing. And while the average deal size of an online won prospect is about $20,000 for CPA firms, these deals can range from a $3,500 project to a $500,000 PCAOB Audit. Shifting consumer…

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How Accounting Firms Can Close the Gap Between Digital Spend & Performance

Closing the Gap Digital Spend vs. performance

To achieve sustained success in today’s increasingly online world, it’s imperative accounting firms have a cohesive digital strategy. The era of the digital rainmaker is upon us, and to be successful both today and in ten years’ time, firms simply must have a well-established digital presence that is strategic in nature with clear goals and…

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Building The Perfect Accounting Services Page: 8 Points to Include

Building the best accounting services page

Scratching your head if you’ve put your best foot forward with the way your practice is represented on your website or online? If you’ve been tasked with leading the redesign of your accounting firm’s website, it can be difficult to know where to start.  Your website is the core of your digital presence, offering you…

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What Does a Marketing Team Look Like?

Marketing team

There are three major disruptors currently occurring in the evolution of professional services marketing.  First is the acknowledgement that marketing is a revenue generator, not overhead.  Second is the idea that marketing and business development are, if not one-in-the-same, more closely aligned than generally understood.  And the third is the emergence of digital marketing as…

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What to Prioritize With Digital Strategy

Over the last few months, we’ve shared a lot of information about the importance of digital in accounting firms. We’ve addressed the digital culture, achieving digital growth, and the financial investment that is required to make digital work for you. Today, your firm’s growth depends on digital. Making it a priority is the most important…

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Why is Digital Strategy Important?

digital strategy

There is no shortage of buzz around the idea of a digital strategy. Firms are being encouraged on all sides to “embrace digital.” It is important to understand why. Why is digital strategy so important? Digital is the platform with which firms are competing. Whether websites, email campaigns, or social media, the pandemic accelerated a…

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Managing Partner Bootcamp 2022-2023

managing partner bootcamp

Winding River Consulting is delighted to announce that our Managing Partner Bootcamp (MPB) is scheduled out with 2022-2023 cohorts. This marks an exciting opportunity for accounting professionals to benefit from specialized leadership development training custom-built for accounting practice leaders.  Did you know that 68% of CEOs admit they were not fully prepared for the job?…

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Digital Strategy: What Does it Cost, and What Do You Get?

Digital Strategy Cost and Value

Every firm is at a different stage on the digital growth journey. Regardless of where they are, every firm needs a strategy. You may be novice in some areas, competent in others, but the goal is to become a digital expert, AKA, a digital rainmaker. A digital strategy is what gets your team to expert…

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The Ultimate Growth Strategy Framework

Three Pillars to Strategic Firm Growth for Accounting Professionals When was the last time you took a good hard look at your firm’s strategic growth plan? Why? Not only is it essential to be developing and implementing a growth strategy framework, but you must also assess the framework regularly to ascertain your firm is on…

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