Posts by David Toth
Digital Deep Dive Summit 2022
At Winding River Consulting, we are always looking for fresh ways to equip and inspire managing partners, growth leaders, and leadership teams to leverage the latest in technology, strategy and tactics to grow their accounting firms. Digital Deep Dive Summit represents the best of decades of experience in this space, and the 2022 inaugural gathering…
Read More7 LinkedIn Profile Optimizations for Accounting Professionals
Social engagement is part of any solid digital marketing strategy leading to successful professional and firm growth. Every business is built on the strength of personal connections. It’s important to understand that much of what used to happen in conferences, on the golf course, and at networking events is now also happening online. Your presence…
Read MoreIs Your Firm Achieving Digital Growth?
A look at your firm’s digital growth journey. Some accounting firms have committed to digital transformation, spending the last five, even 10 years adopting new technology and creating a digital-friendly environment. While firms like that exist and are arguably leading the market, many firms have barely even begun. The last two years catalyzed adoption of…
Read MoreDigital Culture at Your CPA Firm
Digital culture, Digital insights, Digital strategy, Digital transformation These may feel like a litany of buzzwords, but they are, in fact, the future of your firm. The future may not be exclusively digital but it is digital-first. Firms that are on top of their game already have an eye to this and are in accelerated…
Read MoreThe Business Discipline of Practice Growth: Behind the Accolades and Awards
My Conversation with Growth Guru Gale Crosley What does it take to be named a Most Recommended Consultant by INSIDE Public Accounting for 16 years, and one of the 100 Most Influential People in Accounting by Accounting Today for the past 15 years? To find out, I asked someone who’s done just that – Gale…
Read MoreThe 4 Essential Types of Content for Accounting Marketing
Content is what marketing variations have in common. Whatever your goal is for success (engagement, rankings, CTA download, etc…), it is achievable by delivering the right content to the right people at the right time in the right place. For example, perhaps your firm was referred by an attorney to handle estate and trust work…
Read MoreThe Ultimate Growth Strategy Framework
Three Pillars to Strategic Firm Growth for Accounting Professionals When was the last time you took a good hard look at your firm’s strategic growth plan? Why? Not only is it essential to be developing and implementing a growth strategy framework, but you must also assess the framework regularly to ascertain your firm is on…
Read MoreHow Digital is Changing Accounting
The compelling case for a firm digital strategy Marketing is complicated, and only becoming more so as digital factors in. Digital is changing accounting and has created a whole new playing field for firms to compete and grow. While some see digital as a business disruptor, it is, in fact, a relationship enabler. Especially in…
Read MoreWhere HubSpot Fits Into Your Go-to-Market Strategy Supporting Digital Growth
Accounting firms sell all types of financial products: tax, valuations, investment, compliance, consulting, cyber and more. Going to market with any product requires advanced planning, and there are many reliable tools available to streamline operations. In 2004, two MIT graduates created HubSpot, which is now recognized as the premiere inbound marketing system. Businesses of all…
Read MoreIs Digital Transformation a Good Thing? Here’s What Your Firm Needs to Know
In the last two years, we’ve all become well aware of the term “digital transformation” (DX). It is regularly touted as the next essential step for business development. But what does digital transformation really mean? Many firms immediately interpret this as a shift to only-online operations and an enlarged presence on social media. That is…
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