Posts by Ilana Isakov Katz
5 marketing priorities to keep your firm relevant
Accounting firms are challenged by marketing in the best of times — not knowing what to allocate, who to engage, or how to measure. Throw in an international pandemic, and even the best of intentions are turned upside down. Now that the initial chaos is settling down and we are slowly adjusting to our new…
Read MoreWRC Named to IPA ‘2020 Most Recommended Consultants’ List
Winding River Consulting is proud to be named to Inside Public Accounting‘s list of the Most Recommended Consultants for 2020. The Most Recommended Consulting Companies are designated as those that received the highest share of responses to the 2020 IPA Practice Management Survey question: “Please name up to three consultants / companies your firm has…
Read MoreToth joins Winding River Consulting
WRC adds consultant to address growing client needs David M. Toth has joined Winding River Consulting, effective October 1. Toth will serve as a consultant with a focus in marketing and business development. “With David’s understanding of our digital world, he brings a unique comprehension of how to close the gap between marketing dollars and…
Read MoreThe 5 talent management shifts firms need post-COVID
Talent management shifts post pandemic
Read MoreRethinking Team Productivity: 3 Ways Leaders Can Take Action for the Long Haul
This article appears in Accounting Today. In March, we found ourselves working from home, and optimistic for a “return to normal.” Firms had a few remote tools (like Zoom and Microsoft Teams), priorities felt clear, and we were making schedules flexible to manage the increasing demands at home. Fast forward to July where Covid-19 continues…
Read MoreTime is running out for planning and certainty
The clock is ticking. Where is your firm headed? Part two of two. I shared my thoughts on the first two webinars in Accounting Today’s “The Pandemic and The Profession” (“The virtual workplace” as the new normal and “The crisis in industry talent”) I did with Gary Boomer, Allan Koltin, and Daniel Hood here. We…
Read MoreHow far out is the future of your firm?
Firms need to make tough decisions today about how to move forward tomorrow Part one of two. Gary Boomer, Allan Koltin, and I have worked together for more than twenty years. We have seen many changes, both good and bad, in the accounting industry in that time. So when Accounting Today brought us together for…
Read MoreGuess who’s running the firm of 2030?
Hint: It’s not who you thought it would be. The answer is the same team that was running the firm in 2020. Reminiscent of the movie “Back to the Future” and “The Time Machine,” we all went to bed on March 16, 2020, and woke up the next day on March 17, 2030, with the…
Read MoreOur profession has changed forever
The accounting profession has changed forever due to COVID-19. The development of Virtual Practices will enable professional services firms to succeed.
Read MoreManaging Through
Assess the well-being of your employees
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