Five Timeless Questions that Every Managing Partner Should Know About Their Firm’s Marketing Efforts

Five timeless questions that every managing partner should know about their firm’s marketing efforts

As a managing partner, you are busy running a professional services firm. You are playing a constant game of whack-a-mole, triaging incoming requests, juggling the many demands on your time. You understand that marketing, when done well, is far more than a business enablement tool — it can be a strategic driver of success and growth for your firm.

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Is Your Firm Achieving Digital Growth?

A look at your firm’s digital growth journey. (Last Updated August 8, 2023) Some accounting firms have committed to digital transformation, spending the last five, even 10 years adopting new technology and creating a digital-friendly environment. While firms like that exist and are arguably leading the market, many firms have barely even begun. The COVID-19…

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An Introduction to AI for Accounting Firm Marketers

AI

Since early 2023, one topic has been top-of-mind for all marketers: Artificial Intelligence. AI will upend the way that many marketing teams operate, bringing changes to all kinds of marketing tasks: from email outreach to creating blog posts.  The coming years promise to be a disruptive yet fascinating time for marketers. Change is inevitable, but…

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The Importance of Investing in Employee Experience: Hiring, Retention, Boomerang Opportunities, and More

Employee Experience

In the accounting industry’s current labor market, investing in employee experience is crucial to sustaining your firm’s success. To retain top performers, attract up-and-coming talent, and motivate everyone in your firm, it’s vital to foster a positive culture.  There are all kinds of steps firms can take to boost morale among their employees. Some are…

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Navigating The Return to Office vs Remote-First Dilemma

return to office

Allan Fisher is the President and Founder of Premier Financial Search, an executive recruitment firm that specializes in placing accounting and finance professionals at leading CPA firms.  Many of the effects of the pandemic are now firmly in the rear view mirror for many firms, but one major issue remains: whether firms should require staff…

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Digital Deep Dive Summit 2023: A Recap

DDD

Last month saw the return of the popular Digital Deep Dive Summit: the only digital summit created exclusively for accounting firms.  Held in Atlanta, GA, the completely sold out conference brought together digital leaders from dozens of the nation’s top accounting firms. Participants heard from a variety of industry experts and discovered actionable strategies to…

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Noah’s Law:  Build Your Ark Before the Flood

Noahs Ark

“For 40 days, the flood kept coming..and as the waters increased they lifted the ark high above the earth” Accounting firms around the nation simply have more demand than they have capacity. It’s an unsustainable and worsening situation, which places an unsustainable strain on both employee morale and client experience.   What is your firm doing…

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