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Digital Strategy Cost and Value

Digital Strategy: What Does it Cost, and What Do You Get?

June 21, 2022

Every firm is at a different stage on the digital growth journey. Regardless of where they are, every firm needs a strategy. You may be novice in some areas, competent in others, but the goal is to become a digital expert, AKA, a digital rainmaker. A digital strategy is what…

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The Ultimate Growth Strategy Framework

June 7, 2022

Three Pillars to Strategic Firm Growth for Accounting Professionals When was the last time you took a good hard look at your firm’s strategic growth plan? Why? Not only is it essential to be developing and implementing a growth strategy framework, but you must also assess the framework regularly to…

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3 Tangible Ways to Prioritize a CRM for CPA Firms 

June 3, 2022

In today’s marketplace, every touchpoint across every prospect and client journey is data we should be collecting; whether at a networking event or opening an email newsletter or clicking on a LinkedIn Ad. The better processes we have for collecting, managing, and interpreting that data, the more strategic the action…

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Change Management: A Leadership Skill every Managing Partner needs to Master

May 27, 2022

Change is inevitable. Great business leaders have practices in place that help them see a shift in the status quo and proactively plan for it. All too often, the world of accounting has lacked a fundamental understanding of market changes and operated in reaction mode. I think it’s time that…

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Blockchain Doesn’t Matter (Hear Us Out)

May 18, 2022

As a firm partner or accounting professional of any kind, you are barraged by urgent messaging all about “Web 3”, “Blockchain,” and “Metaverse.”  How will this emerging tech disrupt our world? Or, more specifically, the world your clients are living in? First, no one knows better than an accountant that…

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Digital Deep Dive Summit 2022

April 20, 2022

At Winding River Consulting, we are always looking for fresh ways to equip and inspire managing partners, growth leaders, and leadership teams to leverage the latest in technology, strategy and tactics to grow their accounting firms. Digital Deep Dive Summit represents the best of decades of experience in this space,…

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7 LinkedIn Profile Optimizations for Accounting Professionals

April 15, 2022

Social engagement is part of any solid digital marketing strategy leading to successful professional and firm growth. Every business is built on the strength of personal connections. It’s important to understand that much of what used to happen in conferences, on the golf course, and at networking events is now…

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MPB Goes Global

MPB Creates Global, Organic Movement Revolutionizing Firm Leadership

March 3, 2022

Accounting firm leaders to learning to lead with head and heart in post-pandemic world CLEVELAND, OH — March 4, 2022 — For the majority of accounting firm managing partners, learning to lead is trial by fire. There is no organized classroom or detailed playbook with which to prepare. They just…

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Digital Culture at Your CPA Firm

February 28, 2022

Digital culture, Digital insights, Digital strategy, Digital transformation These may feel like a litany of buzzwords, but they are, in fact, the future of your firm. The future may not be exclusively digital but it is digital-first. Firms that are on top of their game already have an eye to…

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The Business Discipline of Practice Growth: Behind the Accolades and Awards

February 17, 2022

My Conversation with Growth Guru Gale Crosley What does it take to be named a Most Recommended Consultant by INSIDE Public Accounting for 16 years, and one of the 100 Most Influential People in Accounting by Accounting Today for the past 15 years? To find out, I asked someone who’s…

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