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Culture </image:caption><image:title>Intentionality Culture </image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Sales%20Organization%20-%20Mark%20Burnette.jpg</image:loc><image:caption>Sales Organization - Mark Burnette</image:caption><image:title>Sales Organization - Mark Burnette</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Embracing%20change%20Eric.png</image:loc><image:caption>Embracing change Eric</image:caption><image:title>Embracing change 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Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/SW%20India%20Podcast.png</image:loc><image:caption>SW India Podcast</image:caption><image:title>SW India 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Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/press-release/navigating-culture-is-accounting-industrys-biggest-priority</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Digital-Transformation2.png</image:loc><image:caption>Digital-Transformation2</image:caption><image:title>Digital-Transformation2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Winning-Ways-2023-1-1.png</image:loc><image:caption>Winning-Ways-2023-1-1</image:caption><image:title>Winning-Ways-2023-1-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Culture%20and%20Growth.jpg</image:loc><image:caption>Culture and Growth</image:caption><image:title>Culture and Growth</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Sales%20Organization%20-%20Mark%20Burnette.jpg</image:loc><image:caption>Sales Organization - Mark Burnette</image:caption><image:title>Sales Organization - Mark Burnette</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/1be1b836-39e4-4ffd-95ed-d0d720d9819e.png</image:loc><image:caption>1be1b836-39e4-4ffd-95ed-d0d720d9819e</image:caption><image:title>1be1b836-39e4-4ffd-95ed-d0d720d9819e</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/overcoming-procrastination</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Tari%20%20Schaffer.jpg</image:loc><image:caption>Tari  Schaffer</image:caption><image:title>Tari  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Burnette</image:caption><image:title>Sales Organization - Mark Burnette</image:title></image:image><lastmod>2025-01-22</lastmod></url><url><loc>https://windingriverconsulting.com/blog/digital/five-ways-to-track-the-roi-of-digital-investments</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/WRC-Blog-Header-Image.jpg</image:loc><image:caption>WRC-Blog-Header-Image</image:caption><image:title>WRC-Blog-Header-Image</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/5-ways-track-ROI-Digital-Investements.jpeg</image:loc><image:caption>5-ways-track-ROI-Digital-Investements</image:caption><image:title>5-ways-track-ROI-Digital-Investements</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Blog-Image-SEO-Strategy-in-accounting-firms.jpg</image:loc><image:caption>Blog-Image-SEO-Strategy-in-accounting-firms</image:caption><image:title>Blog-Image-SEO-Strategy-in-accounting-firms</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Clicks%20to%20Clients.jpg</image:loc><image:caption>Clicks 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Simpson</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/employee-incentives-take-engagement-to-the-next-level</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Importance%20of%20Building%20an%20Advisory%20Board.png</image:loc><image:caption>Importance of Building an Advisory Board</image:caption><image:title>Importance of Building an Advisory 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Optionality</image:title></image:image><lastmod>2026-06-17</lastmod></url><url><loc>https://windingriverconsulting.com/blog/scaling-smart-jeff-calls-blueprint-for-growth-culture-and-leadership</loc><video:video><video:thumbnail_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/MPB%20Hype%20Video.mp4/medium.jpg</video:thumbnail_loc><video:title>MPB Hype Video</video:title><video:description>MPB Hype Video</video:description><video:content_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/MPB%20Hype%20Video.mp4</video:content_loc><video:duration>25</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Jeff%20Call%20Making%20Waves.jpg</image:loc><image:caption>Jeff Call Making Waves</image:caption><image:title>Jeff Call Making 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Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><lastmod>2025-04-27</lastmod></url><url><loc>https://windingriverconsulting.com/blog/digital/4-common-marketing-challenges-for-cpa-firms-2</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/054fade2-92a8-4bcc-9996-60a6f878d06f-1.png</image:loc><image:caption>054fade2-92a8-4bcc-9996-60a6f878d06f-1</image:caption><image:title>054fade2-92a8-4bcc-9996-60a6f878d06f-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/bdo-award.jpeg</image:loc><image:caption>bdo-award</image:caption><image:title>bdo-award</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20Digital%20Marketing%20Roadmap.png</image:loc><image:caption>Blog 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Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Camara_Chris_LinkedIn_157652.jpg</image:loc><image:caption>Camara_Chris_LinkedIn_157652</image:caption><image:title>Camara_Chris_LinkedIn_157652</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/AI-Generated%20Media/Images/trusted%20advisor-1.jpeg</image:loc><image:caption>trusted advisor-1</image:caption><image:title>trusted advisor-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Universal%20Accounting%20Podcast.png</image:loc><image:caption>Universal Accounting 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Firms</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/PE%20History.jpg</image:loc><image:caption>PE History</image:caption><image:title>PE History</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20Building%20Enterprise%20Value-1.png</image:loc><image:caption>Blog - Building Enterprise Value-1</image:caption><image:title>Blog - Building Enterprise Value-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Stand%20Out.jpg</image:loc><image:caption>Stand Out</image:caption><image:title>Stand Out</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><lastmod>2026-07-21</lastmod></url><url><loc>https://windingriverconsulting.com/blog/the-middle-reimagined-how-mid-sized-firms-can-compete-in-a-consolidating-market</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Camara_Chris_LinkedIn_157652.jpg</image:loc><image:caption>Camara_Chris_LinkedIn_157652</image:caption><image:title>Camara_Chris_LinkedIn_157652</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20The%20Middle%20Reimagined.png</image:loc><image:caption>Blog - The Middle Reimagined</image:caption><image:title>Blog - The Middle Reimagined</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Gary%20-%20Has%20Accounting%20Lost%20Its%20Way.png</image:loc><image:caption>Gary - Has Accounting Lost Its Way</image:caption><image:title>Gary - Has Accounting Lost Its Way</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Elevating%20Leadership.jpg</image:loc><image:caption>Elevating 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Way</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/PE%20History.jpg</image:loc><image:caption>PE History</image:caption><image:title>PE History</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><lastmod>2025-02-28</lastmod></url><url><loc>https://windingriverconsulting.com/blog/digital/digital-deep-dive-summit-2022</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/IMG_1190-473x1024.png</image:loc><image:caption>IMG_1190-473x1024</image:caption><image:title>IMG_1190-473x1024</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/IMG_1181-768x1024.jpg</image:loc><image:caption>IMG_1181-768x1024</image:caption><image:title>IMG_1181-768x1024</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/IMG_1191-473x1024.png</image:loc><image:caption>IMG_1191-473x1024</image:caption><image:title>IMG_1191-473x1024</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Recap%20DDD%202025.png</image:loc><image:caption>Recap 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Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Stand%20Out.jpg</image:loc><image:caption>Stand Out</image:caption><image:title>Stand Out</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/IMG_1185-1024x768.jpg</image:loc><image:caption>IMG_1185-1024x768</image:caption><image:title>IMG_1185-1024x768</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/39e7f795-31d3-4fa0-bd44-ef4eee1b1ae2.png</image:loc><image:caption>39e7f795-31d3-4fa0-bd44-ef4eee1b1ae2</image:caption><image:title>39e7f795-31d3-4fa0-bd44-ef4eee1b1ae2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/2022DDD.png</image:loc><image:caption>2022DDD</image:caption><image:title>2022DDD</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/business-development/the-importance-of-investing-in-employee-experience-hiring-retention-boomerang-opportunities-and-more</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/interactive-130478364581-Feb-07-2024-07-14-26-3823-PM.png</image:loc><image:caption>interactive-130478364581-Feb-07-2024-07-14-26-3823-PM</image:caption><image:title>interactive-130478364581-Feb-07-2024-07-14-26-3823-PM</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Leadership.png</image:loc><image:caption>Leadership</image:caption><image:title>Leadership</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/The%20Value%20of%20Innovation-2.png</image:loc><image:caption>The Value of Innovation-2</image:caption><image:title>The Value of Innovation-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Cost-of-an-Empty-Chair.jpeg</image:loc><image:caption>Cost-of-an-Empty-Chair</image:caption><image:title>Cost-of-an-Empty-Chair</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/5%20Steps%20for%20New%20Partners.jpg</image:loc><image:caption>5 Steps for New Partners</image:caption><image:title>5 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Value</image:caption><image:title>Blog - Enterprise Value</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Stay%20Independent%20or%20PE.jpg</image:loc><image:caption>Stay Independent or PE</image:caption><image:title>Stay Independent or PE</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Private%20Equity%20Blog.png</image:loc><image:caption>Private Equity Blog</image:caption><image:title>Private Equity Blog</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael 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Trends</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/bdo-award.jpeg</image:loc><image:caption>bdo-award</image:caption><image:title>bdo-award</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1.png</image:loc><image:caption>The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1</image:caption><image:title>The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1</image:title></image:image><lastmod>2025-06-11</lastmod></url><url><loc>https://windingriverconsulting.com/blog/perspectives-from-the-profession-exploring-your-pe-options</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/David%20Toth%20&amp;%20Alex%20Drost%20(1).png</image:loc><image:caption>David Toth &amp; Alex Drost (1)</image:caption><image:title>David Toth &amp; Alex Drost (1)</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20Exploring%20PE%20Options.png</image:loc><image:caption>Blog - Exploring PE Options</image:caption><image:title>Blog - Exploring PE Options</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/PE%20History.jpg</image:loc><image:caption>PE History</image:caption><image:title>PE History</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Stay%20Independent%20or%20PE.jpg</image:loc><image:caption>Stay Independent or PE</image:caption><image:title>Stay Independent or PE</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Tim%20Petrey%20%20PE%20Article%20Blog%20Image.jpg</image:loc><image:caption>Tim Petrey  PE Article Blog Image</image:caption><image:title>Tim Petrey  PE Article Blog Image</image:title></image:image><lastmod>2025-06-03</lastmod></url><url><loc>https://windingriverconsulting.com/9e34bb96-d966-44ca-8728-2b1b80ff5f00</loc><lastmod>2025-04-28</lastmod></url><url><loc>https://windingriverconsulting.com/profile/teri-schaffer</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported%20sitepage%20images/Brandon%20Ferris%20Website%20Picture.jpg</image:loc><image:caption>Brandon Ferris Website Picture</image:caption><image:title>Brandon Ferris Website Picture</image:title></image:image><lastmod>2025-07-11</lastmod></url><url><loc>https://windingriverconsulting.com/blog/build-a-great-business-and-your-firm-controls-the-future</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Gary%20Shamis%20and%20David%20Toth%20(1).jpg</image:loc><image:caption>Gary Shamis and David Toth (1)</image:caption><image:title>Gary Shamis and David Toth 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Future</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Stay%20Independent.jpg</image:loc><image:caption>Stay Independent</image:caption><image:title>Stay Independent</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Universal%20Accounting%20Podcast.png</image:loc><image:caption>Universal Accounting Podcast</image:caption><image:title>Universal Accounting Podcast</image:title></image:image><lastmod>2025-01-30</lastmod></url><url><loc>https://windingriverconsulting.com/blog/digital/yes-your-firm-can-succeed-on-linkedin</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%205%20LinkedIn%20Trends.png</image:loc><image:caption>Blog - 5 LinkedIn Trends</image:caption><image:title>Blog - 5 LinkedIn Trends</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/7%20LinkedIn%20Profile%20Optimizations%20for%20Accounting%20Professionals-Aug-16-2024-05-40-25-9161-PM.png</image:loc><image:caption>7 LinkedIn Profile Optimizations for Accounting Professionals-Aug-16-2024-05-40-25-9161-PM</image:caption><image:title>7 LinkedIn Profile Optimizations for Accounting Professionals-Aug-16-2024-05-40-25-9161-PM</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/LinkedIn-strategy-1024x576.png</image:loc><image:caption>LinkedIn-strategy-1024x576</image:caption><image:title>LinkedIn-strategy-1024x576</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Digital%20Rainmakers.jpg</image:loc><image:caption>Digital Rainmakers</image:caption><image:title>Digital Rainmakers</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/are-you-ready-for-day-1-as-a-managing-partner-or-major-leadership-role-insights-for-aspiring-leaders</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Day%201%20Leader.jpg</image:loc><image:caption>Day 1 Leader</image:caption><image:title>Day 1 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Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><lastmod>2025-01-30</lastmod></url><url><loc>https://windingriverconsulting.com/profile/ilana-isakov-katz</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Ilana-Isakov-Katz-print-1024x819-square-c018351e542c91cd96083813d7b06ff0-.jpg</image:loc><image:caption>Ilana-Isakov-Katz-print-1024x819-square-c018351e542c91cd96083813d7b06ff0-</image:caption><image:title>Ilana-Isakov-Katz-print-1024x819-square-c018351e542c91cd96083813d7b06ff0-</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><lastmod>2025-07-11</lastmod></url><url><loc>https://windingriverconsulting.com/blog/telling-our-story-beyond-the-numbers-and-balance-sheets</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20Telling%20Story%20Beyond%20Numbers.png</image:loc><image:caption>Blog - Telling Story Beyond Numbers</image:caption><image:title>Blog - Telling Story Beyond Numbers</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20How%20Are%20You%20CPAing.png</image:loc><image:caption>Blog - How Are You CPAing</image:caption><image:title>Blog - How Are You CPAing</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Brian-print-9800.jpg</image:loc><image:caption>Brian-print-9800</image:caption><image:title>Brian-print-9800</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Brian%20Blaha%20Joins%20WRC.png</image:loc><image:caption>Brian Blaha Joins WRC</image:caption><image:title>Brian Blaha Joins WRC</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20The%20CPA%20Professions%20Next%20Era%20Requires%20Intention-1.png</image:loc><image:caption>Blog - The CPA Professions Next Era Requires Intention-1</image:caption><image:title>Blog - The CPA Professions Next Era Requires Intention-1</image:title></image:image><lastmod>2025-05-01</lastmod></url><url><loc>https://windingriverconsulting.com/how-winding-river-consulting-ignited-digital-growth-at-james-moore</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/DSC05772LRedit300DPI-2-1.jpg</image:loc><image:caption>DSC05772LRedit300DPI-2-1</image:caption><image:title>DSC05772LRedit300DPI-2-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Case%20Study.png</image:loc><image:caption>Case Study</image:caption><image:title>Case 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partner</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Leadership.png</image:loc><image:caption>Leadership</image:caption><image:title>Leadership</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><lastmod>2025-10-14</lastmod></url><url><loc>https://windingriverconsulting.com/blog/management/uncategorized/right-candidate-for-managing-partner-bootcamp-leadership-accelerated</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael 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Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Brian-print-9800.jpg</image:loc><image:caption>Brian-print-9800</image:caption><image:title>Brian-print-9800</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/DDD-RECAP.png</image:loc><image:caption>DDD-RECAP</image:caption><image:title>DDD-RECAP</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20Keys%20to%20Firm%20Growth.png</image:loc><image:caption>Blog 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Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Building%20an%20%20AI%20Use%20Case%20Roadmap%20(1).png</image:loc><image:caption>Building an  AI Use Case Roadmap (1)</image:caption><image:title>Building an  AI Use Case Roadmap (1)</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20The%20Second%20Bite%20of%20the%20Apple%20Why%20Your%20First%20Private%20Equity%20Deal%20Depends%20on%20Modeling%20the%20Second.png</image:loc><image:caption>Blog - The Second Bite of the Apple Why Your First Private Equity Deal Depends on Modeling the Second</image:caption><image:title>Blog - The Second Bite of the Apple Why Your First Private Equity Deal Depends on Modeling the 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Crossroads</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://windingriverconsulting.com/ddd-2026-app</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><lastmod>2026-03-09</lastmod></url><url><loc>https://windingriverconsulting.com/blog/digital/why-accounting-firms-need-a-digital-marketing-strategy-for-business-development</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Why-Accounting-Firms-Need-a-Digital-Marketing-Strategy-for-Business-Development-1.png</image:loc><image:caption>Why-Accounting-Firms-Need-a-Digital-Marketing-Strategy-for-Business-Development-1</image:caption><image:title>Why-Accounting-Firms-Need-a-Digital-Marketing-Strategy-for-Business-Development-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/What-does-a-marketing-team-look-like-1024x576.png</image:loc><image:caption>What-does-a-marketing-team-look-like-1024x576</image:caption><image:title>What-does-a-marketing-team-look-like-1024x576</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/WRC-Blog-Image.png</image:loc><image:caption>WRC-Blog-Image</image:caption><image:title>WRC-Blog-Image</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/jon-flobrant-65429-unsplash-1024x683.jpg</image:loc><image:caption>jon-flobrant-65429-unsplash-1024x683</image:caption><image:title>jon-flobrant-65429-unsplash-1024x683</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/management/uncategorized/time-is-running-out-for-planning-and-certainty</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/telescope-in-front-of-body-of-water-1136815-scaled-e1592430434396.jpg</image:loc><image:caption>telescope-in-front-of-body-of-water-1136815-scaled-e1592430434396</image:caption><image:title>telescope-in-front-of-body-of-water-1136815-scaled-e1592430434396</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_4974-Edit-web.jpg</image:loc><image:caption>MG_4974-Edit-web</image:caption><image:title>MG_4974-Edit-web</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/blue-and-clear-hour-glass-4061722-scaled-e1592430070784.jpg</image:loc><image:caption>blue-and-clear-hour-glass-4061722-scaled-e1592430070784</image:caption><image:title>blue-and-clear-hour-glass-4061722-scaled-e1592430070784</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/HTO0026-web-2-scaled.jpg</image:loc><image:caption>HTO0026-web-2-scaled</image:caption><image:title>HTO0026-web-2-scaled</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Ilana-Isakov-Katz-print.jpg</image:loc><image:caption>Ilana-Isakov-Katz-print</image:caption><image:title>Ilana-Isakov-Katz-print</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/clients/getting-started-with-a-client-experience-program</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/image-1.png</image:loc><image:caption>image-1</image:caption><image:title>image-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Sales%20Organization%20-%20Mark%20Burnette.jpg</image:loc><image:caption>Sales Organization - Mark Burnette</image:caption><image:title>Sales Organization - Mark 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Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/NavigatingMillenials-2.png</image:loc><image:caption>NavigatingMillenials-2</image:caption><image:title>NavigatingMillenials-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Jeff%20Call%20Making%20Waves.jpg</image:loc><image:caption>Jeff Call Making Waves</image:caption><image:title>Jeff Call Making Waves</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Tim%20Petrey%20%20PE%20Article%20Blog%20Image.jpg</image:loc><image:caption>Tim Petrey  PE Article Blog Image</image:caption><image:title>Tim Petrey  PE Article Blog Image</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><lastmod>2025-01-17</lastmod></url><url><loc>https://windingriverconsulting.com/profile-jessica-emanuel</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/ChatGPT%20Image%20May%206%2c%202026%2c%2011_21_59%20PM.png</image:loc><image:caption>ChatGPT Image May 6, 2026, 11_21_59 PM</image:caption><image:title>ChatGPT Image May 6, 2026, 11_21_59 PM</image:title></image:image><lastmod>2026-05-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/less-taxing-how-nichols-company-ceo-gwen-nichols-is-building-a-better-model-for-small-firms-making-waves</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Laura%20Sprouse.png</image:loc><image:caption>Laura Sprouse</image:caption><image:title>Laura Sprouse</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Gwen%20Nichols.png</image:loc><image:caption>Gwen Nichols</image:caption><image:title>Gwen Nichols</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Building-niche-practice.jpeg</image:loc><image:caption>Building-niche-practice</image:caption><image:title>Building-niche-practice</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/niche-marketing-1024x576.png</image:loc><image:caption>niche-marketing-1024x576</image:caption><image:title>niche-marketing-1024x576</image:title></image:image><lastmod>2025-01-17</lastmod></url><url><loc>https://windingriverconsulting.com/blog/making-waves-pinions-christina-ricke-on-building-a-people-first-approach-to-ai-adoption</loc><video:video><video:thumbnail_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/riverside_making_waves%20(christina%20ricke)_winding_river%20consu.mp4/medium.jpg</video:thumbnail_loc><video:title>riverside_making_waves (christina ricke)_winding_river consu</video:title><video:description>In this final episode of 2025, join David Toth on Making Waves as he engages with Christina Ricky, principal and people strategy leader at Pinion, a leading advisory and accounting firm. Together, they dive into the evolving landscape of the accounting profession, discussing key strategies for growth, talent development, and the impact of emerging technologies like AI.

Key topics covered include:

- Christina's journey through three decades at Pinion, from client service in banking to shaping talent strategies and organizational culture.
- The significance of people strategy in navigating change and aligning firm goals with employee engagement and client service.
- Insights on integrating AI into firm practices, emphasizing the importance of raising awareness and training employees to leverage technology effectively.
- Strategies for managing the dual challenges of growth through mergers and acquisitions while fostering a cohesive culture among diverse teams.

Listeners will gain actionable insights on developing a people-first culture in their firms, understanding the balance between technology and human interaction, and preparing for future leadership challenges. This episode is a must-watch for accounting executives and growth leaders looking to innovate and thrive in an ever-changing landscape. Tune in to discover how embracing change can unlock new potentials for both firms and their people.</video:description><video:content_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/riverside_making_waves%20(christina%20ricke)_winding_river%20consu.mp4</video:content_loc><video:duration>1493</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>AccountingLeadership</video:tag><video:tag>FirmGrowth</video:tag><video:tag>AIInAccounting</video:tag><video:tag>MakingWavesPodcast</video:tag><video:tag>PeopleStrategy</video:tag></video:video><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Making%20Waves%20-%20Christina%20Ricke.png</image:loc><image:caption>Making Waves - Christina Ricke</image:caption><image:title>Making Waves - Christina Ricke</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Embracing%20change%20Eric.png</image:loc><image:caption>Embracing change Eric</image:caption><image:title>Embracing change Eric</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Intentionality%20Culture%20.jpg</image:loc><image:caption>Intentionality Culture </image:caption><image:title>Intentionality Culture </image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Laura%20Sprouse.png</image:loc><image:caption>Laura Sprouse</image:caption><image:title>Laura Sprouse</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://windingriverconsulting.com/blog/marketing/niche-marketing-for-accounting-firms</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/niche-marketing-1024x576.png</image:loc><image:caption>niche-marketing-1024x576</image:caption><image:title>niche-marketing-1024x576</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/LinkedIn-strategy-1024x576.png</image:loc><image:caption>LinkedIn-strategy-1024x576</image:caption><image:title>LinkedIn-strategy-1024x576</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Content-Culture.png</image:loc><image:caption>Content-Culture</image:caption><image:title>Content-Culture</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Inbound-Marketing_v2.jpeg</image:loc><image:caption>Inbound-Marketing_v2</image:caption><image:title>Inbound-Marketing_v2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/firm-growth/how-to-use-data-to-advance-your-firm</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Use-Data-to-Advance-Your-Firm.jpeg</image:loc><image:caption>Use-Data-to-Advance-Your-Firm</image:caption><image:title>Use-Data-to-Advance-Your-Firm</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Gary%20Shamis%20and%20David%20Toth%20(1).jpg</image:loc><image:caption>Gary Shamis and David Toth (1)</image:caption><image:title>Gary Shamis and David Toth (1)</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Winning-ways_v2.jpeg</image:loc><image:caption>Winning-ways_v2</image:caption><image:title>Winning-ways_v2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Building-niche-practice.jpeg</image:loc><image:caption>Building-niche-practice</image:caption><image:title>Building-niche-practice</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Private%20Equity%20Blog.png</image:loc><image:caption>Private Equity Blog</image:caption><image:title>Private Equity Blog</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/try-this-shine-a-light</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Leadership.png</image:loc><image:caption>Leadership</image:caption><image:title>Leadership</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Tari%20%20Schaffer.jpg</image:loc><image:caption>Tari  Schaffer</image:caption><image:title>Tari  Schaffer</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Shine%20a%20Light.jpg</image:loc><image:caption>Shine a Light</image:caption><image:title>Shine a Light</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Scott%20Allen%20Headshot.jpeg</image:loc><image:caption>Scott Allen Headshot</image:caption><image:title>Scott Allen Headshot</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Grow%20as%20a%20Leader%20Resources.jpg</image:loc><image:caption>Grow as a Leader Resources</image:caption><image:title>Grow as a Leader Resources</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Procrastination.jpg</image:loc><image:caption>Procrastination</image:caption><image:title>Procrastination</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><lastmod>2024-12-06</lastmod></url><url><loc>https://windingriverconsulting.com/blog/management/addressing-the-capacity-crisis-in-the-war-for-talent</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/capacity-crisis-1024x576.png</image:loc><image:caption>capacity-crisis-1024x576</image:caption><image:title>capacity-crisis-1024x576</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/The%20Value%20of%20Innovation-2.png</image:loc><image:caption>The Value of Innovation-2</image:caption><image:title>The Value of Innovation-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Gary%20Shamis%20and%20David%20Toth%20(1).jpg</image:loc><image:caption>Gary Shamis and David Toth (1)</image:caption><image:title>Gary Shamis and David Toth (1)</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Capacity%20without%20People.jpg</image:loc><image:caption>Capacity without People</image:caption><image:title>Capacity without People</image:title></image:image><lastmod>2024-08-28</lastmod></url><url><loc>https://windingriverconsulting.com/blog/management/the-cost-of-an-empty-chair</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Cost-of-an-Empty-Chair.jpeg</image:loc><image:caption>Cost-of-an-Empty-Chair</image:caption><image:title>Cost-of-an-Empty-Chair</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/What-is-Outsourcing.jpeg</image:loc><image:caption>What-is-Outsourcing</image:caption><image:title>What-is-Outsourcing</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Noahs-Law-4.png</image:loc><image:caption>Noahs-Law-4</image:caption><image:title>Noahs-Law-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/The%20Value%20of%20Innovation-2.png</image:loc><image:caption>The Value of Innovation-2</image:caption><image:title>The Value of Innovation-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael 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Disruption</image:title></image:image><lastmod>2025-02-04</lastmod></url><url><loc>https://windingriverconsulting.com/blog/digital/the-ai-revolution-in-accounting-firm-content-a-paradigm-shift-in-communication-and-marketing</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/AI-Policy-header-Image.jpg</image:loc><image:caption>AI-Policy-header-Image</image:caption><image:title>AI-Policy-header-Image</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/AI-Content-writing-blog-image-1.jpg</image:loc><image:caption>AI-Content-writing-blog-image-1</image:caption><image:title>AI-Content-writing-blog-image-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Accounting-Services-Page.jpeg</image:loc><image:caption>Accounting-Services-Page</image:caption><image:title>Accounting-Services-Page</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/5-ways-to-optimize-website.jpeg</image:loc><image:caption>5-ways-to-optimize-website</image:caption><image:title>5-ways-to-optimize-website</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael 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Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/blue-and-clear-hour-glass-4061722-scaled-e1592430070784.jpg</image:loc><image:caption>blue-and-clear-hour-glass-4061722-scaled-e1592430070784</image:caption><image:title>blue-and-clear-hour-glass-4061722-scaled-e1592430070784</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Ilana-Isakov-Katz-print.jpg</image:loc><image:caption>Ilana-Isakov-Katz-print</image:caption><image:title>Ilana-Isakov-Katz-print</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1.png</image:loc><image:caption>The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1</image:caption><image:title>The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/telescope-in-front-of-body-of-water-1136815-scaled-e1592430434396.jpg</image:loc><image:caption>telescope-in-front-of-body-of-water-1136815-scaled-e1592430434396</image:caption><image:title>telescope-in-front-of-body-of-water-1136815-scaled-e1592430434396</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/the-myth-of-differentiation-how-cpa-firms-can-stand-out-in-a-crowded-market</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Digital%20Frontier.jpg</image:loc><image:caption>Digital Frontier</image:caption><image:title>Digital Frontier</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Digital%20Strategy%20Imperative.jpg</image:loc><image:caption>Digital Strategy Imperative</image:caption><image:title>Digital Strategy Imperative</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Digital%20Rainmakers.jpg</image:loc><image:caption>Digital Rainmakers</image:caption><image:title>Digital 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Simpson</image:title></image:image><lastmod>2025-01-30</lastmod></url><url><loc>https://windingriverconsulting.com/blog/management/change-management-a-leadership-skill-every-managing-partner-needs-to-master</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/cHANGED%20FOREVER.jpg</image:loc><image:caption>cHANGED FOREVER</image:caption><image:title>cHANGED FOREVER</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Change%20Management%20(2).png</image:loc><image:caption>Change Management (2)</image:caption><image:title>Change Management 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Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Addressing-Conflict-as-a-Managing-Partner-1024x576.png</image:loc><image:caption>Addressing-Conflict-as-a-Managing-Partner-1024x576</image:caption><image:title>Addressing-Conflict-as-a-Managing-Partner-1024x576</image:title></image:image><lastmod>2025-01-30</lastmod></url><url><loc>https://windingriverconsulting.com/blog/recap-of-the-2024-digital-deep-dive-summit-embracing-the-future-of-digital-strategy</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/RecapDDD.png</image:loc><image:caption>RecapDDD</image:caption><image:title>RecapDDD</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/undefined-3.png</image:loc><image:caption>undefined-3</image:caption><image:title>undefined-3</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/image-png-Apr-11-2024-05-49-51-2637-PM.png</image:loc><image:caption>image-png-Apr-11-2024-05-49-51-2637-PM</image:caption><image:title>image-png-Apr-11-2024-05-49-51-2637-PM</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/WRC-Blog-Image.png</image:loc><image:caption>WRC-Blog-Image</image:caption><image:title>WRC-Blog-Image</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/image-png-1.png</image:loc><image:caption>image-png-1</image:caption><image:title>image-png-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/image-png-Apr-11-2024-05-48-13-6880-PM.png</image:loc><image:caption>image-png-Apr-11-2024-05-48-13-6880-PM</image:caption><image:title>image-png-Apr-11-2024-05-48-13-6880-PM</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/DDD-RECAP.png</image:loc><image:caption>DDD-RECAP</image:caption><image:title>DDD-RECAP</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/undefined-1.png</image:loc><image:caption>undefined-1</image:caption><image:title>undefined-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20Digital%20Marketing%20Roadmap.png</image:loc><image:caption>Blog - Digital Marketing Roadmap</image:caption><image:title>Blog - Digital Marketing Roadmap</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/undefined-2.png</image:loc><image:caption>undefined-2</image:caption><image:title>undefined-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/image-png-Apr-11-2024-05-46-24-8931-PM.png</image:loc><image:caption>image-png-Apr-11-2024-05-46-24-8931-PM</image:caption><image:title>image-png-Apr-11-2024-05-46-24-8931-PM</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><lastmod>2024-11-12</lastmod></url><url><loc>https://windingriverconsulting.com/profile/bruce-hennes</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael 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Out</image:caption><image:title>Stand Out</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20Seven%20Minutes%20a%20Day%20Michael%20Liners%20Blueprint%20for%20Professional%20Services%20Social%20Media%20Success%20(2).png</image:loc><image:caption>Blog - Seven Minutes a Day Michael Liners Blueprint for Professional Services Social Media Success (2)</image:caption><image:title>Blog - Seven Minutes a Day Michael Liners Blueprint for Professional Services Social Media Success 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Leaks</image:title></image:image><lastmod>2025-09-16</lastmod></url><url><loc>https://windingriverconsulting.com/blog/why-your-team-doesnt-trust-you</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Intentionality%20Culture%20.png</image:loc><image:caption>Intentionality Culture </image:caption><image:title>Intentionality Culture </image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Why%20Your%20Team%20Doesnt%20Trust%20You.png</image:loc><image:caption>Why Your Team Doesnt Trust You</image:caption><image:title>Why Your Team Doesnt Trust 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Talent</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Developing%20Leaders.png</image:loc><image:caption>Developing Leaders</image:caption><image:title>Developing Leaders</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Talent%20and%20Technology%20Wurtzbacher.jpg</image:loc><image:caption>Talent and Technology Wurtzbacher</image:caption><image:title>Talent and Technology 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Averett</image:caption><image:title>Warren Averett</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/MBP/Logos/strothman-and-company_logo.png</image:loc><image:caption>strothman-and-company_logo</image:caption><image:title>strothman-and-company_logo</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/MBP/Logos/Frost-PC-2016-1.jpeg</image:loc><image:caption>Frost-PC-2016-1</image:caption><image:title>Frost-PC-2016-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported%20sitepage%20images/logo-psb-blue-1.png</image:loc><image:caption>logo-psb-blue-1</image:caption><image:title>logo-psb-blue-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Winning%20Ways%202023%20(5).jpg</image:loc><image:caption>Winning Ways 2023 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Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Smith%20Howard%20Logo%20PNG-1.png</image:loc><image:caption>Smith Howard Logo PNG-1</image:caption><image:title>Smith Howard Logo PNG-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported%20sitepage%20images/HD-Growth-Partners-Logo.png</image:loc><image:caption>HD-Growth-Partners-Logo</image:caption><image:title>HD-Growth-Partners-Logo</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog/Blog%20-%20Top%20Line%20Growth%20(2).png</image:loc><image:caption>Blog - Top Line Growth (2)</image:caption><image:title>Blog - Top Line Growth 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teal_LTR-02-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20The%20Path%20to%20Partner%20Hasnt%20Disappeared.%20(1).png</image:loc><image:caption>Blog - The Path to Partner Hasnt Disappeared. (1)</image:caption><image:title>Blog - The Path to Partner Hasnt Disappeared. (1)</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/MBP/Logos/AprioLogo-768x290.png</image:loc><image:caption>AprioLogo-768x290</image:caption><image:title>AprioLogo-768x290</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported%20sitepage%20images/brady-ware-company.png</image:loc><image:caption>brady-ware-company</image:caption><image:title>brady-ware-company</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/MBP/Logos/Mercadian-logo.png</image:loc><image:caption>Mercadian-logo</image:caption><image:title>Mercadian-logo</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported%20sitepage%20images/badges-for-bdo-com.jpeg</image:loc><image:caption>badges-for-bdo-com</image:caption><image:title>badges-for-bdo-com</image:title></image:image><lastmod>2026-02-04</lastmod></url><url><loc>https://windingriverconsulting.com/blog/management/uncategorized/the-business-discipline-of-practice-growth-behind-the-accolades-and-awards</loc><video:video><video:thumbnail_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Tom%20Barry%20Podcast%20-%20Staying%20Fiercely%20Independent.mp4/medium.jpg</video:thumbnail_loc><video:title>Tom Barry Podcast - Staying Fiercely Independent</video:title><video:description>Tom Barry Podcast - Staying Fiercely Independent</video:description><video:content_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Tom%20Barry%20Podcast%20-%20Staying%20Fiercely%20Independent.mp4</video:content_loc><video:duration>1770</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_4974-Edit-web.jpg</image:loc><image:caption>MG_4974-Edit-web</image:caption><image:title>MG_4974-Edit-web</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1.png</image:loc><image:caption>The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1</image:caption><image:title>The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/TomBarry.jpg</image:loc><image:caption>TomBarry</image:caption><image:title>TomBarry</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Winning-ways_v2.jpeg</image:loc><image:caption>Winning-ways_v2</image:caption><image:title>Winning-ways_v2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Ilana-Isakov-Katz-print.jpg</image:loc><image:caption>Ilana-Isakov-Katz-print</image:caption><image:title>Ilana-Isakov-Katz-print</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/digital/how-digital-is-changing-accounting</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/AI-Content-writing-blog-image-1.jpg</image:loc><image:caption>AI-Content-writing-blog-image-1</image:caption><image:title>AI-Content-writing-blog-image-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1.png</image:loc><image:caption>The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1</image:caption><image:title>The-Business-Discipline-of-Practice-Growth-Behind-the-Accolades-and-Awards-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Closing-Gap_digital-spend-and-performance.jpeg</image:loc><image:caption>Closing-Gap_digital-spend-and-performance</image:caption><image:title>Closing-Gap_digital-spend-and-performance</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/How-Digital-is-Changing-the-Way-We-Sell-Accounting.png</image:loc><image:caption>How-Digital-is-Changing-the-Way-We-Sell-Accounting</image:caption><image:title>How-Digital-is-Changing-the-Way-We-Sell-Accounting</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/seven-minutes-a-day-michael-liners-blueprint-for-professional-services-social-media-success</loc><video:video><video:thumbnail_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Seven%20Minutes%20a%20Day_%20Michael%20Liners%20Blueprint%20for%20Professional%20Services%20Social%20Media%20Success.mp4/medium.jpg</video:thumbnail_loc><video:title>Seven Minutes a Day_ Michael Liners Blueprint for Professional Services Social Media Success</video:title><video:description>Seven Minutes a Day_ Michael Liners Blueprint for Professional Services Social Media Success</video:description><video:content_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Seven%20Minutes%20a%20Day_%20Michael%20Liners%20Blueprint%20for%20Professional%20Services%20Social%20Media%20Success.mp4</video:content_loc><video:duration>447</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/riverside_making_waves%20(christina%20ricke)_winding_river%20consu.mp4/medium.jpg</video:thumbnail_loc><video:title>riverside_making_waves (christina ricke)_winding_river consu</video:title><video:description>In this final episode of 2025, join David Toth on Making Waves as he engages with Christina Ricky, principal and people strategy leader at Pinion, a leading advisory and accounting firm. Together, they dive into the evolving landscape of the accounting profession, discussing key strategies for growth, talent development, and the impact of emerging technologies like AI.

Key topics covered include:

- Christina's journey through three decades at Pinion, from client service in banking to shaping talent strategies and organizational culture.
- The significance of people strategy in navigating change and aligning firm goals with employee engagement and client service.
- Insights on integrating AI into firm practices, emphasizing the importance of raising awareness and training employees to leverage technology effectively.
- Strategies for managing the dual challenges of growth through mergers and acquisitions while fostering a cohesive culture among diverse teams.

Listeners will gain actionable insights on developing a people-first culture in their firms, understanding the balance between technology and human interaction, and preparing for future leadership challenges. This episode is a must-watch for accounting executives and growth leaders looking to innovate and thrive in an ever-changing landscape. Tune in to discover how embracing change can unlock new potentials for both firms and their 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Out</image:caption><image:title>Stand Out</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Making%20Waves%20-%20Christina%20Ricke.png</image:loc><image:caption>Making Waves - Christina Ricke</image:caption><image:title>Making Waves - Christina Ricke</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael 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Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Sales%20Organization%20-%20Mark%20Burnette.jpg</image:loc><image:caption>Sales Organization - Mark Burnette</image:caption><image:title>Sales Organization - Mark 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Podcast</image:title></image:image><lastmod>2025-09-12</lastmod></url><url><loc>https://windingriverconsulting.com/blog/future-cpa-playbook-growth-innovation-whats-next</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Leadership%20Training.png</image:loc><image:caption>Leadership Training</image:caption><image:title>Leadership Training</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Universal%20Accounting%20Podcast.png</image:loc><image:caption>Universal Accounting Podcast</image:caption><image:title>Universal Accounting Podcast</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Gary%20-%20Has%20Accounting%20Lost%20Its%20Way.png</image:loc><image:caption>Gary - Has Accounting Lost Its Way</image:caption><image:title>Gary - Has Accounting Lost Its Way</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/SW%20India%20Podcast.png</image:loc><image:caption>SW India Podcast</image:caption><image:title>SW India Podcast</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><lastmod>2025-12-15</lastmod></url><url><loc>https://windingriverconsulting.com/blog/brown-edwards-new-ceo-laura-sprouse-on-the-power-of-putting-people-first-making-waves</loc><video:video><video:thumbnail_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Tom%20Barry%20Podcast%20-%20Staying%20Fiercely%20Independent.mp4/medium.jpg</video:thumbnail_loc><video:title>Tom Barry Podcast - Staying Fiercely Independent</video:title><video:description>Tom Barry Podcast - Staying Fiercely 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Sprouse</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Intentionality%20Culture%20.jpg</image:loc><image:caption>Intentionality Culture </image:caption><image:title>Intentionality Culture </image:title></image:image><lastmod>2025-01-17</lastmod></url><url><loc>https://windingriverconsulting.com/blog/winding-river-consulting-announces-launch-of-basic-training-bootcamp-for-new-and-emerging-accounting-firm-partners</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/5%20Steps%20for%20New%20Partners.jpg</image:loc><image:caption>5 Steps for New Partners</image:caption><image:title>5 Steps for New 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Basic Training Bootcamp</image:caption><image:title>Announcing Basic Training Bootcamp</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Leadership.png</image:loc><image:caption>Leadership</image:caption><image:title>Leadership</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><lastmod>2024-07-01</lastmod></url><url><loc>https://windingriverconsulting.com/blog/management/uncategorized/how-far-out-is-the-future-of-your-firm</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_4974-Edit-web.jpg</image:loc><image:caption>MG_4974-Edit-web</image:caption><image:title>MG_4974-Edit-web</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/telescope-in-front-of-body-of-water-1136815-scaled-e1592430434396.jpg</image:loc><image:caption>telescope-in-front-of-body-of-water-1136815-scaled-e1592430434396</image:caption><image:title>telescope-in-front-of-body-of-water-1136815-scaled-e1592430434396</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael 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Optionality</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://windingriverconsulting.com/blog/management/managing-partner-bootcamp-accounting-leadership</loc><video:video><video:thumbnail_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/MPB%20Hype%20Video.mp4/medium.jpg</video:thumbnail_loc><video:title>MPB Hype Video</video:title><video:description>MPB Hype 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Recap</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/data-driven.jpeg</image:loc><image:caption>data-driven</image:caption><image:title>data-driven</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/DDD-email-header.png</image:loc><image:caption>DDD-email-header</image:caption><image:title>DDD-email-header</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Add-a-heading-1-1024x576.png</image:loc><image:caption>Add-a-heading-1-1024x576</image:caption><image:title>Add-a-heading-1-1024x576</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Reine%20Evans-Roskos%20b&amp;w.jpg</image:loc><image:caption>Reine 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Simpson</image:caption><image:title>Michael 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History</image:caption><image:title>PE History</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Universal%20Accounting%20Podcast.png</image:loc><image:caption>Universal Accounting Podcast</image:caption><image:title>Universal Accounting Podcast</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/cHANGED%20FOREVER.jpg</image:loc><image:caption>cHANGED FOREVER</image:caption><image:title>cHANGED FOREVER</image:title></image:image><lastmod>2024-09-30</lastmod></url><url><loc>https://windingriverconsulting.com/blog/from-clicks-to-clients-enhancing-digital-sales-conversions-for-cpa-firms</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Digital%20Strategy%20Imperative.jpg</image:loc><image:caption>Digital Strategy Imperative</image:caption><image:title>Digital Strategy Imperative</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Clicks%20to%20Clients.jpg</image:loc><image:caption>Clicks to Clients</image:caption><image:title>Clicks to Clients</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael 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Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Tim%20Petrey%20%20PE%20Article%20Blog%20Image.jpg</image:loc><image:caption>Tim Petrey  PE Article Blog Image</image:caption><image:title>Tim Petrey  PE Article Blog 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Simpson</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/management/addressing-conflict-as-a-managing-partner</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Who-is-the-Right-Candidate-for-Managing-Partner-Bootcamp-Leadership-Accelerated.jpeg</image:loc><image:caption>Who-is-the-Right-Candidate-for-Managing-Partner-Bootcamp-Leadership-Accelerated</image:caption><image:title>Who-is-the-Right-Candidate-for-Managing-Partner-Bootcamp-Leadership-Accelerated</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Critical%20Skills.jpg</image:loc><image:caption>Critical 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Eric</image:title></image:image><lastmod>2025-01-17</lastmod></url><url><loc>https://windingriverconsulting.com/blog/employees/noahs-law-build-your-ark-before-the-flood-2</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/bdo-award.jpeg</image:loc><image:caption>bdo-award</image:caption><image:title>bdo-award</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/What-is-Outsourcing.jpeg</image:loc><image:caption>What-is-Outsourcing</image:caption><image:title>What-is-Outsourcing</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/ClosedLoopReporting-1.png</image:loc><image:caption>ClosedLoopReporting-1</image:caption><image:title>ClosedLoopReporting-1</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Noahs-Law-4.png</image:loc><image:caption>Noahs-Law-4</image:caption><image:title>Noahs-Law-4</image:title></image:image><lastmod>2024-02-07</lastmod></url><url><loc>https://windingriverconsulting.com/blog/is-inbox-zero-a-myth-or-a-manageable-milestone</loc><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/Inbound-Marketing_v2.jpeg</image:loc><image:caption>Inbound-Marketing_v2</image:caption><image:title>Inbound-Marketing_v2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/modern-firm-3-4.jpg</image:loc><image:caption>modern-firm-3-4</image:caption><image:title>modern-firm-3-4</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/wrc-logo-white.svg</image:loc><image:caption>wrc-logo-white</image:caption><image:title>wrc-logo-white</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Michael%20Simpson.jpg</image:loc><image:caption>Michael Simpson</image:caption><image:title>Michael Simpson</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Biggest%20Mistakes%20New%20Partners%20Make.jpg</image:loc><image:caption>Biggest Mistakes New Partners Make</image:caption><image:title>Biggest Mistakes New Partners Make</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/WRC-Blog-Header-Image.jpg</image:loc><image:caption>WRC-Blog-Header-Image</image:caption><image:title>WRC-Blog-Header-Image</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Inbox%20Zero.jpg</image:loc><image:caption>Inbox Zero</image:caption><image:title>Inbox Zero</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><lastmod>2025-01-30</lastmod></url><url><loc>https://windingriverconsulting.com/blog/winning-ways-2024-recap-elevating-leadership-driving-the-future-of-accounting</loc><video:video><video:thumbnail_loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/MPB%20Hype%20Video.mp4/medium.jpg</video:thumbnail_loc><video:title>MPB Hype Video</video:title><video:description>MPB Hype 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Success</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog/Authors/Brian%20Blaha%2c%20CPA%2c%20and%20Dr.%20Rachel%20Anevski.jpg</image:loc><image:caption>Brian Blaha, CPA, and Dr. Rachel Anevski</image:caption><image:title>Brian Blaha, CPA, and Dr. Rachel Anevski</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20Accounting%20Talent%20Mix%20(1).png</image:loc><image:caption>Blog - Accounting Talent Mix (1)</image:caption><image:title>Blog - Accounting Talent Mix 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Firms</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/WRC%20Theme/Images/logo-color.svg</image:loc><image:caption>logo-color</image:caption><image:title>logo-color</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Imported_Blog_Media/MG_3378-Edit-web-2.jpg</image:loc><image:caption>MG_3378-Edit-web-2</image:caption><image:title>MG_3378-Edit-web-2</image:title></image:image><image:image><image:loc>https://8630893.fs1.hubspotusercontent-na1.net/hubfs/8630893/Blog%20-%20Talent%20Retention%20Starts%20With%20Inspiring%20Leadership.png</image:loc><image:caption>Blog - Talent Retention Starts With Inspiring Leadership</image:caption><image:title>Blog - Talent Retention Starts With Inspiring 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