How Accounting Firms Can Close the Gap Between Digital Spend & Performance

Closing the Gap Digital Spend vs. performance

To achieve sustained success in today’s increasingly online world, it’s imperative accounting firms have a cohesive digital strategy. The era of the digital rainmaker is upon us, and to be successful both today and in ten years’ time, firms simply must have a well-established digital presence that is strategic in nature with clear goals and…

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What Does a Marketing Team Look Like?

Marketing team

There are three major disruptors currently occurring in the evolution of professional services marketing.  First is the acknowledgement that marketing is a revenue generator, not overhead.  Second is the idea that marketing and business development are, if not one-in-the-same, more closely aligned than generally understood.  And the third is the emergence of digital marketing as…

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Why is Digital Strategy Important?

digital strategy

There is no shortage of buzz around the idea of a digital strategy. Firms are being encouraged on all sides to “embrace digital.” It is important to understand why. Why is digital strategy so important? Digital is the platform with which firms are competing. Whether websites, email campaigns, or social media, the pandemic accelerated a…

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