Posts Tagged ‘strategic growth’
Mastering a Sales Organization in a CPA & Advisory Firm: Insights from Mark Burnette at LBMC
In our ongoing pursuit of understanding how culture impacts sales organizations within the realm of accounting firms, we had the privilege of engaging in a conversation with Mark Burnette from LBMC. As part of the LBMC team, we gained valuable insights into the firm’s innovative approach to sales and growth, particularly in the advisory &…
Read MoreWhy is Digital Strategy Important?
(Page Updated on August 14, 2023) There is no shortage of buzz around the idea of a digital strategy in 2023. Firms are being encouraged on all sides to “embrace digital” as part of their 2024 budgets. It is important to understand why. Why is Digital Strategy So Important? Digital is the platform with which…
Read MoreWhat Does a Marketing Team Look Like?
There are three major disruptors currently occurring in the evolution of professional services marketing. First is the acknowledgement that marketing is a revenue generator, not overhead. Second is the idea that marketing and business development are, if not one-in-the-same, more closely aligned than generally understood. And the third is the emergence of digital marketing as…
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