WRC International

Strategic Guidance for Accounting Firm Leaders

Europe | Africa | Middle East | Asia

WRC International provides leadership support enabling predictable growth.

Our team empowers accountancy managing partners and chief executives throughout Europe, Africa, Australia, and the Middle East to lead and grow with certainty.

The world in which you do business is evolving at an ever-increasing rate of change. To lead a professional services firm, you must be agile, creative, and confident. WRC International is on a mission to equip future-minded leaders with the courage, inspiration, and resources to propel their organizations to the cutting edge.

Strategy Services

Strategy

No two situations are the same. WRC International’s personalized attention and industry-specific insight ensures collaboration with our clients, creating innovative, custom strategies and exceeding desired outcomes.

Implementation

Implementation

WRC International assists your team on its journey to full implementation of cross-functional, high-performing operations, helping you source and equip talent to execute a blueprint for success.

ADD QUOTE FROM A CLIENT OR FROM GARY/SANDY

Our core services address all key dimensions:

Brand Development (11)

With Winding River Consulting International, you receive unparalleled support for unrivaled market positioning. 

Our Leadership

Sandy Manson, Managing Director

Winding River Consulting, Europe

Sandy Manson was awarded a degree in Bachelor of Commerce (with distinction) from the University of Edinburgh in 1982.

He trained and qualified as a Chartered Accountant with Arthur Andersen in Edinburgh in 1985 and in 1991 he returned to his native Aberdeenshire and joined Johnston Carmichael Chartered Accountants as an Associate. He was promoted to Partner in 1993 and became the Managing Partner of their Aberdeen office when the firm’s revenues were £5m.

In 2007 he was appointed Chief Executive of Johnston Carmichael and Chair in 2019. Today Johnston Carmichael’s revenues are approaching £60m and the firm employs 850 people across 13 locations making it the largest independent accounting firm in Scotland and a top 20 firm in the UK. Sandy retires from Johnston Carmichael on 31 May 2022.

Sandy spent much of his professional life working with and advising family businesses in a range of sectors.

In wanting to give back to the accountancy profession, Sandy was appointed a member of the Council of the Institute of Chartered Accountants of Scotland (ICAS) in 2011 and elected President 2018/19.

In 2020, Sandy was appointed by Her Majesty The Queen as Lord-Lieutenant of Aberdeenshire. He is also Chair of Salvesen Mindroom Centre, a charity specialising in supporting young people with neurodiversity challenges and is an Honorary Professor of the University of Stirling where he sits on the advisory board of the management school. He is also the former Honorary Dutch Consul for the North of Scotland and Chair of the Development Trust for the University of Aberdeen.

Our Clients

Consulting Services

Consulting

Whether working on a more clearly stated succession plan or a more finely detailed growth strategy, Winding River Consulting Europe knows how and where to invest your resources to achieve superior results

Coaching

Whether facilitating a partner meeting, presenting at a firm retreat, or being engaged to enhance productivity and profit, WRC International brings global knowledge and decades of deep industry experience.

Coaching
conferences

Strategic Planning & Leadership Conferences

Day-to-day firm operations merit regular review and the challenges accounting firm leaders face are unique, dynamic, and ever-changing. But you don’t have to face these challenges alone. Whether you've encountered issues related to capacity planning or better ways to gain and interpret practice intelligence, Winding River can augment your success. Winding River Consulting International provides your organization an added bank of knowledge and insight to coalesce, redirect, and enhance operations for firm leaders.

Leadership Development

WRC International has been where you are. If you are an accountancy firm leader or rising star seeking to sharpen your soft skills or amplify your peer network, we have the resources and community to keep you functioning at an elite level.

leadeership

Our Resources

Tom Barry

Remaining Fiercely Independent: GHJ Managing Partner Tom Barry on Strategic Growth

By David Toth | March 25, 2024

In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Tom Barry, Managing Partner of GHJ and MPB | Leadership Accelerated alumni. Below is a summary of their conversation.  As one of the inaugural program attendees, Tom Barry has long been an integral part of the MBP | Leadership Accelerated community. Today, he’s Managing Partner at…

Mouse

Navigating the Digital Frontier: A Guide for Firm Leaders on When and How to Invest in a Digital Strategy

By David Toth | March 22, 2024

In the ever-evolving terrain of professional services, digital strategy stands as a beacon of innovation and progress. Yet, it’s often relegated to the sidelines, overshadowed by more traditional business strategies. This oversight is a critical misstep in an era where digital presence is not just an option, but a necessity for firm growth and relevance.…

Mindfulness

Navigating the Busy Season: Strategies for Success through Mindfulness

By Matt Terlop | March 11, 2024

Read up on expert tips for thriving under pressure. With a focus on physical fitness, mental agility, and emotional balance, Matt’s insights provide a strategic approach to achieving peak performance and maintaining well-being in demanding work environments.

prices on website

Should You Put Prices on Your Website?

By Brandon Ferris | March 10, 2024

Should your website feature pricing? It’s a complicated question. Learn the answer with Winding River Consulting. We develop strategies for consultants and accounting firms to communicate value and attract the right clients.

OFFSHORING CULTURE

Culture and Offshoring: Beyond the Transactional 

By Trisha Daho | February 12, 2024

Offshoring in accounting firms is becoming more and more prevalent, moving beyond solely transactional relationships. Learn key strategies to integrate offshored talent culturally and strategically for sustainable success.

inbound cost

How Much Does Inbound Marketing Cost in 2024? [Comprehensive Guide]

By David Toth | February 7, 2024

Let’s take a look at inbound marketing costs for 2024. Dive into our expert analysis on budgeting for SEO, content creation, social media, and more, and learn how to craft a cost-effective marketing strategy that maximizes ROI in today’s dynamic digital world.

Engineer your growth. Ensure your viability.

Winding River Consulting