WRC International

Strategic Guidance for Accounting Firm Leaders

Europe | Africa | Middle East | Asia

WRC International provides leadership support enabling predictable growth.

Our team empowers accountancy managing partners and chief executives throughout Europe, Africa, Australia, and the Middle East to lead and grow with certainty.

The world in which you do business is evolving at an ever-increasing rate of change. To lead a professional services firm, you must be agile, creative, and confident. WRC International is on a mission to equip future-minded leaders with the courage, inspiration, and resources to propel their organizations to the cutting edge.

Strategy Services


No two situations are the same. WRC International’s personalized attention and industry-specific insight ensures collaboration with our clients, creating innovative, custom strategies and exceeding desired outcomes.



WRC International assists your team on its journey to full implementation of cross-functional, high-performing operations, helping you source and equip talent to execute a blueprint for success.


Our core services address all key dimensions:

Brand Development (11)

With Winding River Consulting International, you receive unparalleled support for unrivaled market positioning. 

Our Leadership

Sandy Manson, Managing Director

Winding River Consulting, Europe

Sandy Manson was awarded a degree in Bachelor of Commerce (with distinction) from the University of Edinburgh in 1982.

He trained and qualified as a Chartered Accountant with Arthur Andersen in Edinburgh in 1985 and in 1991 he returned to his native Aberdeenshire and joined Johnston Carmichael Chartered Accountants as an Associate. He was promoted to Partner in 1993 and became the Managing Partner of their Aberdeen office when the firm’s revenues were £5m.

In 2007 he was appointed Chief Executive of Johnston Carmichael and Chair in 2019. Today Johnston Carmichael’s revenues are approaching £60m and the firm employs 850 people across 13 locations making it the largest independent accounting firm in Scotland and a top 20 firm in the UK. Sandy retires from Johnston Carmichael on 31 May 2022.

Sandy spent much of his professional life working with and advising family businesses in a range of sectors.

In wanting to give back to the accountancy profession, Sandy was appointed a member of the Council of the Institute of Chartered Accountants of Scotland (ICAS) in 2011 and elected President 2018/19.

In 2020, Sandy was appointed by Her Majesty The Queen as Lord-Lieutenant of Aberdeenshire. He is also Chair of Salvesen Mindroom Centre, a charity specialising in supporting young people with neurodiversity challenges and is an Honorary Professor of the University of Stirling where he sits on the advisory board of the management school. He is also the former Honorary Dutch Consul for the North of Scotland and Chair of the Development Trust for the University of Aberdeen.

Our Clients

Consulting Services


Whether working on a more clearly stated succession plan or a more finely detailed growth strategy, Winding River Consulting Europe knows how and where to invest your resources to achieve superior results


Whether facilitating a partner meeting, presenting at a firm retreat, or being engaged to enhance productivity and profit, WRC International brings global knowledge and decades of deep industry experience.


Strategic Planning & Leadership Conferences

Day-to-day firm operations merit regular review and the challenges accounting firm leaders face are unique, dynamic, and ever-changing. But you don’t have to face these challenges alone. Whether you've encountered issues related to capacity planning or better ways to gain and interpret practice intelligence, Winding River can augment your success. Winding River Consulting International provides your organization an added bank of knowledge and insight to coalesce, redirect, and enhance operations for firm leaders.

Leadership Development

WRC International has been where you are. If you are an accountancy firm leader or rising star seeking to sharpen your soft skills or amplify your peer network, we have the resources and community to keep you functioning at an elite level.


Our Resources

Bdo Award

Winding River Consulting Wins BDO Alliance Award for Outstanding Growth Strategy

By David Toth | June 5, 2023

Winding River Consulting has provided strategic growth services for dozens of the world’s Top 200 accounting firms.  CLEVELAND, Ohio – Winding River Consulting, LLC was recognized by BDO Alliance US for its Outstanding Growth Strategy. The firm was singled out for experiencing its most successful year since it was established in 2016, doubling its workforce…

Winning Ways

‘Navigating Culture’ is Accounting Industry’s Biggest Priority

By David Toth | May 15, 2023

2023 Winning Ways Conference tackles firms’ most urgent challenges and opportunities The most pressing issue for firms today is implementing and nourishing a “people first” culture. And as challenging as it’s been for the profession in recent years, the pandemic exacerbated the need for firms to focus on creating, building, and sustaining a healthy, consistent…

return to office

Navigating The Return to Office vs Remote-First Dilemma

By Allan Fisher | May 15, 2023

Allan Fisher is the President and Founder of Premier Financial Search, an executive recruitment firm that specializes in placing accounting and finance professionals at leading CPA firms.  Many of the effects of the pandemic are now firmly in the rear view mirror for many firms, but one major issue remains: whether firms should require staff…


The Importance of a Digital Culture to Digital Transformation

By David Toth | May 5, 2023

Firms that don’t embrace digital transformation don’t just risk being left behind – they will be left behind. If your firm wants to remain competitive in the years to come, embracing digital technologies, processes, and culture is non-negotiable.  While technology is a key force in any digital transformation, it’s far from the only consideration. Technology is…

Content Culture

Creating a Content Culture

By David Toth | April 24, 2023

In today’s ever-more competitive accounting industry, a content culture is no longer a ‘nice-to-have’: it’s a prerequisite for success. Firms continue to seek out ways to differentiate: spinning up niche practices, expanding into new markets, redesigning their website, and more. All of these are valid and effective, but there’s one route many firms are not…


Digital Deep Dive Summit 2023: A Recap

By David Toth | April 17, 2023

Last month saw the return of the popular Digital Deep Dive Summit: the only digital summit created exclusively for accounting firms.  Held in Atlanta, GA, the completely sold out conference brought together digital leaders from dozens of the nation’s top accounting firms. Participants heard from a variety of industry experts and discovered actionable strategies to…

Engineer your growth. Ensure your viability.

Winding River Consulting