Joy Youell is a content strategist who helps companies understand that their content is more than just words on a page: it is a powerful tool that magnetizes a brand, providing essential differentiation in crowded markets. Her academic background in philosophy and psychology equipped her with a deep understanding of human behavior. She spent many years as the Chief Editor of an education franchising company, which gave her a taste for the winning power of marketing copy and its ability to transform the trajectory of businesses of all sizes.
Joy now provides both consultation and content production services for Winding River Consulting clients. She works closely with the digital marketing team to conceive and execute on creative strategies.
Joy is also the founder of Hire a Writer, a copywriting agency and training ground for copywriters worldwide. She is an avid student of human communication, a leading expert in on-page SEO, and a capable leader and instructor.