Michael Simpson on Leadership, Innovation, and Growth at Brinker Simpson

In this episode of Making Waves, host David Toth connects with Michael Simpson, Managing Partner of Brinker Simpson, a $14 million firm making strides as one of the best workplaces in Philadelphia. Michael’s leadership journey began in July 2022 when he stepped into the role after more than 30 years of leadership by the firm’s founding partner—his cousin. 

Since then, Michael has focused on navigating the complexities of succession, fostering innovation, and driving both firm-wide and individual growth. His insights offer valuable lessons for leaders in accounting firms facing similar paths. 

Leadership Transition: Embracing Legacy and Innovation 

Taking over from a long-tenured managing partner brings a unique set of opportunities and challenges. For Michael, the transition required balancing respect for the legacy built over decades with the need for innovation to keep Brinker Simpson competitive in today’s rapidly evolving industry. 

One of his standout initiatives has been the creation of departmental innovation committees—small groups of managers and staff tasked with exploring advancements in their respective fields, from AI tools like ChatGPT to new audit technologies. The idea is simple yet powerful: engage staff at all levels to ensure the firm remains nimble and innovative without overburdening leadership. 

“Being the first to adopt isn’t always necessary,” Michael shares. “But we can’t afford to be the last.” 

Strategic Growth: The Intersection of Talent and Opportunity 

While many firms focus solely on top-line revenue, Michael has taken a more holistic approach, emphasizing that growth must encompass both people and strategy. His efforts include: 

• Talent Development: The firm recently joined DFK, a global accounting association, to access leadership and management training. Michael notes that the decision was not only about upskilling staff but also creating opportunities for peer collaboration at all levels—from partners to HR and marketing leaders. 

• Niche Market Expansion: Brinker Simpson has invested heavily in specialized services such as valuation work, doubling their team’s CVA (Certified Valuation Analyst) capacity. They’ve also leaned into high-net-worth clients and private equity partnerships, building expertise in an area that has grown significantly in recent years. 

• Client Alignment: A firm’s client base evolves over time, and Michael is leading efforts to strategically “cull” clients who no longer align with Brinker Simpson’s vision. This ensures that the team’s energy and expertise are focused on delivering exceptional value to clients who truly benefit from their services. 

For firm leaders, Michael’s approach highlights the importance of thinking beyond revenue. Growth requires aligning client relationships, team capabilities, and firm strategy. 

Navigating Talent Challenges in 2025 and Beyond 

Talent remains the single greatest challenge for accounting firms heading into 2025. Whether it’s attracting and retaining skilled professionals, addressing generational divides, or providing meaningful upskilling opportunities, firms are competing in an increasingly challenging labor market. 

Michael recounts an interaction with a valued staff member who felt they weren’t growing. Instead of letting the situation linger, Michael committed to bi-monthly check-ins with the team members, offering honest feedback and setting growth-oriented goals. The results have been transformative for both the employee and the firm. 

“Growth isn’t always comfortable,” Michael says. “But it’s essential for success. It’s about getting comfortable with being uncomfortable and stepping out of your comfort zone.” 

Leaders reading this can take inspiration from Michael’s story by: 

• Regularly engaging with staff about their career progression. 

• Fostering a culture of feedback that’s constructive and forward-looking. 

• Ensuring that training programs go beyond technical CPE to include leadership and soft skill development.
   

The Power of Peer Networks 

A recurring theme in Michael’s leadership philosophy is the value of peer networks. From participating in the Managing Partner Bootcamp to leveraging DFK’s roundtables, Michael stresses how critical it is for firm leaders to have access to a community of peers. 

“No one prepares you for the complexities of leadership,” Michael reflects. “But having a network of people who’ve been through it brings comfort and clarity.”

Lessons from Winning Ways: Leaders Shape the Weather 

Michael and David also reflect on their recent experience at the Winning Ways conference, where one key takeaway resonated deeply: leaders set the tone. 

“At Winning Ways, someone said, ‘You make the weather,’” Michael recalls. “If you walk into the office in a bad mood, people feel it. If you come in energized and optimistic, that energy spreads. It’s a simple mindset shift, but it can transform the culture.” 

Michael’s Advice to New Leaders 

As the conversation wraps up, Michael shares his advice for those stepping into leadership roles: 

• Engage in Continuous Learning: Attend leadership programs or join associations to broaden your perspective. 

• Don’t Be Afraid to Ask for Help: Rely on the experience of others who’ve been in your shoes. 

• Focus on the Big Picture: Shift your mindset from individual client work to managing the firm as a whole. 

• Challenge Yourself and Your Team: Growth happens when you’re willing to step out of your comfort zone—and encourage others to do the same. 

Michael’s own leadership journey was shaped significantly by his participation in MPB | Leadership Accelerated

“It set me up to help me be successful,” Michael reflects. “It’s not just about the technical skills—it’s about relationships, emotional intelligence, and navigating the tough conversations.” 

Looking Ahead: Building on a Strong Foundation 

Michael’s leadership story is a testament to the importance of investing in growth—not just in revenue, but in people and leadership development. His experience with MPB underscores how critical it is for firm leaders to seek out mentorship, develop their teams, and build strong networks for long-term success. 

If you’re interested in learning more about the MPB | Leadership Accelerated program and how it can transform your leadership journey, click here to explore the program and discover how it’s helping accounting leaders thrive in a rapidly evolving profession. 

Catch the full episode of Making Waves with Michael Simpson to hear more about his journey and practical advice for leaders looking to make an impact in their firms. 

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