5 min read
The Business Discipline of Practice Growth: Behind the Accolades and Awards
My Conversation with Growth Guru Gale Crosley What does it take to be named a Most Recommended Consultant by INSIDE Public Accounting for 16 years,...
by:
Ilana Isakov Katz
on
Jan 15, 2020
Ilana is a marketing communications strategist who turns complexity into clarity. With a career spanning corporate communications, branding, PR, and executive messaging, Ilana fuses creative insight with analytical precision to build high-impact strategies. At Winding River Consulting, she crafts integrated marketing approaches that reflect the firm’s ethos of authenticity, excellence, and strategic execution. Her career includes national spokesperson roles, C-suite advisory, and more than a decade leading marketing for SS&G, one of the country’s fastest-growing accounting firms (now part of BDO). From campaign ideation to executive-level thought leadership, Ilana drives brand integrity, elevates firm positioning, and ensures every message connects meaningfully with its audience.
Table of Contents
Gary Shamis talks to Hugh Duffy about why execution is harder than strategy, how developing niches can include both services and industries and why scooping up talent when you find them is critical to success.
Access the Build Your Firm Accounting Marketing Doesn’t Suck podcast here: https://www.buildyourfirm.com/podcast/episode-61-growing-from-225k-to-100m-by-focusing-on-execution-free-book-offer
Strategy is not hard to do. Strategy is not hard to develop. You need to know where to look at it or look for it and it comes to you in a lot of different ways. I think what’s really hard is the execution.
Gary Shamis
5 min read
My Conversation with Growth Guru Gale Crosley What does it take to be named a Most Recommended Consultant by INSIDE Public Accounting for 16 years,...
3 min read
In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Tom Barry, Managing Partner of GHJ and MPB |...
3 min read
In this episode of Making Waves, host David Toth connects with Michael Simpson, Managing Partner of Brinker Simpson, a $14 million firm making...