Winding River Consulting Blog

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From eBooks to Engagement: The Next Generation of Marketing Assets
Digital marketing

From eBooks to Engagement: The Next Generation of Marketing Assets

Discover how innovative marketing tools are replacing outdated eBooks, transforming lead generation into personalized ...

Aug 12, 2026
From growth strategies to bold industry predictions — this episode is packed with insights every accounting and professional services leader needs.   Join Kunal Mehra, Managing Partner & Co-Founder, SW India, as he sits down with Gary Shamis, CEO of Winding River Consulting, to unpack the future of CPA firms, the rise of digital transformation, the role of technology, and the leadership mindset required to stay ahead in a rapidly evolving profession.   Whether you're a CPA, firm leader, entrepreneur, or industry professional, this conversation offers sharp, actionable takeaways to fuel your growth journey.
Accounting

Making Waves: Pinion's Christina Ricke on Building a People-First Approach to AI Adoption

David Toth, Chief Growth Officer of Winding River Consulting, sat down with Christina Ricke, Principal and People ...

Feb 04, 2026
Seven Minutes a Day: Michael Liner's Blueprint for TikTok Success
Accounting

Seven Minutes a Day: Michael Liner's Blueprint for TikTok Success

Discover Michael Liner's seven-minute video strategy that turned social media into a $2M revenue stream for his law ...

Jan 28, 2026
From growth strategies to bold industry predictions — this episode is packed with insights every accounting and professional services leader needs.   Join Kunal Mehra, Managing Partner & Co-Founder, SW India, as he sits down with Gary Shamis, CEO of Winding River Consulting, to unpack the future of CPA firms, the rise of digital transformation, the role of technology, and the leadership mindset required to stay ahead in a rapidly evolving profession.   Whether you're a CPA, firm leader, entrepreneur, or industry professional, this conversation offers sharp, actionable takeaways to fuel your growth journey.
Accounting

Future CPA Playbook: Growth, Innovation & What’s Next

Explore future growth and innovation in CPA firms with Gary Shamis and Kunal Mehra, focusing on digital transformation ...

Dec 15, 2025
Digital Marketing Roadmap
Digital marketing

From Overwhelmed to In Control: A Digital Marketing Roadmap for Accounting Firms

Transform your accounting firm's digital marketing strategy with clear goals, consistent execution, and focused ...

Sep 16, 2025
Digital Leadership Goals for Accounting Firms: Setting Strategic Priorities Across Leadership Levels
Leadership

Digital Leadership Goals for Accounting Firms: Setting Strategic Priorities Across Leadership Levels

Transform your accounting firm with strategic digital leadership goals at every level. Learn how to set and measure ...

Jul 29, 2025
Ai eating traffic
Digital marketing

AI is Eating Your Website Traffic—Here’s What To Do About It

AI is reshaping how prospects find CPA expertise. Learn how to adapt your digital strategy to stay visible and relevant ...

Jul 08, 2025
CRO plugs the leaks in lead generation
Digital marketing

Fixing the Funnel: How Conversation Rate Optimization (CRO) Plugs the Leaks in Your Lead Generation Processes

Optimize your firm's website for higher lead conversion with CRO strategies. Learn how to turn high-intent traffic into ...

Jun 09, 2025
stand out
Digital marketing

The Myth of Differentiation — How CPA Firms Can Stand Out in a Crowded Market

Discover how CPA firms can go beyond generic claims of "great people" and "client service" to find their true ...

Oct 01, 2024

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