6 min read
HD Growth Partners’ Tim Petrey on Scaling a People-First Firm with PE
In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Tim Petrey, Managing Partner of HD Growth...
3 min read
by:
Brandon Ferris
on
Feb 18, 2025
After spending a decade in the accounting industry, Brandon joined the team in 2023. Brandon has a deep understanding of digital marketing and runs our leadership development programs.
Table of Contents
Welcome to the partnership table—where the stakes are higher, the coffee is stronger, and the decisions are bigger. You’ve officially earned your seat, but let’s not mistake the corner office for a cushy retirement. Becoming a partner isn’t the end of the race; it’s the starting whistle for a marathon of leadership, strategy, and, yes, the occasional tough decision.
The transition to partner is a leap, not a step. And while it’s exhilarating, it’s also full of traps that can trip up even the sharpest leaders. Let’s break down the common missteps new partners make—and how to dodge them like the seasoned pro you’re becoming.
Think of this as graduating from playing the game to owning the team. Your focus now extends beyond today’s wins to the future of the firm and your practice area. Reaching partner is not the end of your journey, but the beginning. Carol S. Dweck’s book, Mindset, discusses the critical difference between those with a fixed mindset and those with a GROWTH mindset. Professionals with a growth mindset are better equipped to navigate the changing accounting industry and grow their practice. Partners who stick to the weeds of daily management risk missing the bigger picture—like growth strategies, succession planning, and ensuring the firm’s legacy.
Business development is a bit like dating—it requires effort, attention, and follow-through. Thinking your book of business will grow itself is like assuming your inbox will empty on its own. You may have made partner as a result of your strong ability to network and build relationships. Keep the momentum going! Your ability to forge partnerships for the firm is now more critical than ever, New partners who avoid actively cultivating relationships and seeking new opportunities not only stunt their own growth but also miss out on strengthening the firm’s pipeline.
This topic is something we are hearing a lot about from our extensive community of accounting firm leaders. LEADERSHIP is a huge priority for most firms. Here’s the thing: leadership isn’t just a title; it’s an action. And mentorship? That’s how you turn today’s rising stars into tomorrow’s rainmakers. Partners who fail to guide their teams miss out on building a stronger firm—and lose serious credibility in the process. The accounting industry is in critical need of leaders to secure a sustainable future. Are you pulling your weight to not only enhance your own leadership and power skills, but nurture the leaders of tomorrow?
You didn’t think leadership was all handshakes and strategy meetings, did you? Addressing underperformance, renegotiating expectations, and navigating conflicts are all part of the gig. Sweeping issues under the rug only creates a lump you’ll trip over later. Better to tackle it head-on with clarity and compassion.
Your clients don’t just need what you’re selling—they need what the firm is offering. Yet, some partners guard their clients like trade secrets, missing out on the power of cross-selling. Introducing your clients to other firm services strengthens relationships, boosts revenue, and makes you a trusted advisor instead of just a specialist. Remember: Sharing isn’t just caring—it’s smart business. A key part of this is that clients’ needs have become more complex in today’s sophisticated marketplace. Firms must rise to the occasion, going upstream to build stronger relationships and compete for business beyond traditional accounting services.
When every hour of your day feels like a Tetris game, it’s time to re-evaluate. Juggling client work, firm leadership, and personal development isn’t easy, but effective time management is critical. New partners who don’t prioritize strategically end up stuck in the cycle of busywork, missing the chance to make meaningful contributions. It can often be hard to know how your time will shift when starting a new partner role. However, it is key to remember to delegate. If someone else can be handling one of your more tactical tasks, they probably should be. Don’t be afraid to delegate your work away to free yourself up for strategy, relationship building,
If you think making partner is the pinnacle of success, think again. It’s not the summit; it’s base camp. From here, you’re tasked with climbing higher—driving strategy, mentoring teams, and evolving with the profession. The best partners embrace growth as a constant, not a checkbox. Partnership isn’t a destination; it’s a journey, and the path forward is where your true leadership begins.
Partnership is a privilege, a responsibility, and, let’s be honest, a challenge. But it’s also your chance to leave a lasting impact. By avoiding the mistakes above, you’ll set yourself apart as a partner who drives success, inspires growth, and shapes the future of your firm.
Basic Training Bootcamp: Designed for Next-gen Partners
Ready to take your leadership to the next level? Join our Basic Training Bootcamp—a masterclass in leadership designed exclusively for new partners in the accounting profession. This isn’t just another workshop; it’s a game-changer for those ready to lead boldly and strategically.
Click here to learn more and secure your spot in the next cohort. Your leadership journey awaits.
6 min read
In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Tim Petrey, Managing Partner of HD Growth...
3 min read
Many firms don’t get ahead because they don’t prioritize leadership development. The current market climate for accounting, not to mention the pace...
5 min read
Becoming a partner at an accounting firm isn't just a career milestone—it's a transformative leap that redefines your professional identity. While...