Engineering Growth, Ensuring Viability

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Timely Articles on Growth Strategy and Creating Partnerships

Clients

Biggest Mistakes New Partners Make

3 min read

The Biggest Mistakes New Partners Make and How to Overcome Them

Welcome to the partnership table—where the stakes are higher, the coffee is stronger, and the decisions are bigger. You’ve officially earned your...

overcoming procrastination

2 min read

Overcoming Procrastination

“We are all procrastinators.” I heard a managing partner say this about himself and his partners the other day. He’s not alone – we see it across our...

Less Taxing

4 min read

Less Taxing: How Nichols & Company CEO Gwen Nichols Is Building a Better Model for Small Firms

In a recent episode of Making Waves, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Gwen Nichols, Owner & CEO of Nichols...

clicks to clients

2 min read

From Clicks to Clients: Enhancing Digital Sales Conversions for CPA Firms

Leveraging Digital Innovation to Transform Prospects into Profitable Relationships As CPA firms increasingly transition to a digital-first...

Laura Sprouse

3 min read

Brown Edwards’ New CEO Laura Sprouse on the Power of Putting People First

In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Laura Sprouse, CEO of Brown Edwards and MPB |...

CX

1 min read

It’s Time to Introduce Your Accounting Firm's Secret Weapon: The Client Success Manager

One of the most frequent complaints from clients about their experience with their CPA is communication and responsiveness. Gone are the days of...

sales orgasnization

3 min read

Mastering a Sales Organization in a CPA & Advisory Firm: Insights from Mark Burnette at LBMC

In our ongoing pursuit of understanding how culture impacts sales organizations within the realm of accounting firms, we had the privilege of...

5 min read

Digital Deep Dive Summit 2023: A Recap

Last month saw the return of the popular Digital Deep Dive Summit: the only digital summit created exclusively for accounting firms. Held in Atlanta,...

4 min read

Getting Started with a Client Experience Program

As a marketing consultant who works with high-growth accounting firms, I hear the term “client experience” or CX for short, with increasing...