4 min read
Gen Z: Who Are They, and What Do Accounting Firms Need to Know?
Today, most accounting firms have a good understanding of who they do business with. While there are some exceptions, the decision-makers you...
4 min read
Today, most accounting firms have a good understanding of who they do business with. While there are some exceptions, the decision-makers you...
4 min read
If you’re in a leadership role at an accounting firm, chances are you’re familiar with the importance of investing in digital. In fact, 83% of...
4 min read
As a firm leader, you know how important marketing is to the continued success of your practice. You’re cognizant of the fact that the digital...
3 min read
Spring 2023 will see Managing Partner Bootcamp return to Chicago. Twelve emerging leaders, practice leaders, and managing partners from accounting...
3 min read
The race to market leadership is increasingly won online. Businesses in every industry have made sizable investments in digital strategies and online...
2 min read
About the Author: Ilan Bernstein is the CEO of Trigger. Ever wonder how the Dalmatian became the official dog of firehouses nationwide? We all know...
6 min read
To achieve sustained success in today’s increasingly online world, it’s imperative accounting firms have a cohesive digital strategy. The era of the...
5 min read
Scratching your head if you’ve put your best foot forward with the way your practice is represented on your website or online? If you’ve been tasked...
6 min read
There are three major disruptors currently occurring in the evolution of professional services marketing. First is the acknowledgement that marketing...