Engineering Growth, Ensuring Viability

Timely Articles on Growth Strategy and Creating Partnerships


4 min read

Navigating the Digital Frontier: A Guide for Firm Leaders on When and How to Invest in a Digital Strategy

In the ever-evolving terrain of professional services, digital strategy stands as a beacon of innovation and progress. Yet, it's often relegated to...

14 min read

How Much Does Inbound Marketing Cost in 2024? [Comprehensive Guide]

Question: How much does inbound marketing cost in 2024? Answer: Effective inbound marketing should cost 10-13% of a company’s annual revenue. Take...

3 min read

The Importance of AI Policies for Accounting Firms: Ensuring Responsible Integration

Note: this is an AI-facilitated article, devised using a custom AI prompt series from Winding River Consulting and generated via ChatGPT-4. It was...

7 min read

Understanding Google Analytics 4: A Comprehensive Guide

If you’re a marketer or a website owner, you’ve probably used Universal Analytics to track your website’s performance. However, the game has changed...

4 min read

The AI Revolution in Accounting Firm Content: A Paradigm Shift in Communication and Marketing

In today’s world, one technology dominates every conversation: Artificial Intelligence. It’s a technology that’s developing at a rapid pace, with...

6 min read

Podcasting: A Powerful New Opportunity for Accounting Firms

Podcasting has exploded in popularity recently, with over 100 million US listeners tuning in monthly. For businesses, podcasting represents an...

4 min read

Embracing Change: BeachFleischman CEO Eric Majchrzak’s Journey in the Accounting Profession

In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Eric Majchrzak, CEO and Principal of...

3 min read

Enhancing Growth: The Crucial Role of SEO Strategy for Modern Accounting Firms 

In today’s digital landscape, having a robust online presence is essential for businesses across industries. Professional service firms, including...

5 min read

Five Timeless Questions that Every Managing Partner Should Know About Their Firm’s Marketing Efforts

As a managing partner, you are busy running a professional services firm. You are playing a constant game of whack-a-mole, triaging incoming...