Digital marketing

The Myth of Differentiation — How CPA Firms Can Stand Out in a Crowded Market

Discover how CPA firms can go beyond generic claims of "great people" and "client service" to find their true ...

Oct 01, 2024

Digital marketing

Navigating the Digital Frontier: A Guide for Firm Leaders on When and How to Invest in a Digital Strategy

Learn when and how to invest in a digital strategy to drive growth and innovation in your firm. Discover key ...

Mar 20, 2024

Digital marketing

Cultivating Consistency: The Secret Weapon for Digital Rainmakers

Discover how consistency and intentionality in your LinkedIn strategy can transform your digital presence and drive ...

Feb 08, 2024

Guide

How Much Does Inbound Marketing Cost in 2024? [Comprehensive Guide]

Join Winding River Consulting as we unveil the latest insights on inbound marketing costs for 2024. Dive into our ...

Feb 07, 2024

Accounting

The Importance of AI Policies for Accounting Firms: Ensuring Responsible Integration

In this article, we will explore the significance of AI policies for accounting firms and highlight key elements that ...

Dec 13, 2023

Digital

Understanding Google Analytics 4: A Comprehensive Guide

If you're a marketer or a website owner, you've probably used Universal Analytics to track your website's performance. ...

Nov 30, 2023

Digital

The AI Revolution in Accounting Firm Content: A Paradigm Shift in Communication and Marketing

In this overview, we’ll explore the various ways that accounting firm marketing teams can start using AI technologies ...

Nov 30, 2023

Digital

Podcasting: A Powerful New Opportunity for Accounting Firms

For businesses, podcasting represents an underutilized opportunity to reach audiences in a uniquely intimate and ...

Nov 03, 2023

Leadership

Embracing Change: BeachFleischman CEO Eric Majchrzak’s Journey in the Accounting Profession

In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Eric Majchrzak, ...

Oct 09, 2023