Building a Lucrative Niche Practice
This article is an overview of a recent panel discussion at Winning Ways 2022, the accounting profession’s only conference on practice management. The riches are in the niches. So the saying goes. And for many accounting firms, it’s a saying that’s proven to be true. By prioritizing a highly specialized focus on a particular sector…
How to Use Data to Advance Your Firm
This article is an overview of a recent panel discussion at Winning Ways 2022, the accounting profession’s only conference on practice management. Every accounting firm, large and small, sits on a treasure trove of data. The problem is that, for the most part, the value of this data is untapped. Firms are unsure of how…
The Cost of an Empty Chair
Ilan Bernstein is the Chief Executive Officer of Trigger, a South Africa-based global outsourcing partner that offers customizable solutions for Audit, Actuarial, CAS, and Forensic Services. As the accounting industry continues to grapple with talent shortages, it’s becoming increasingly important for firms to explore alternative solutions. Over time, the effects of staffing under-resourced, overworked teams…
What Does It Mean for an Accounting Firm to be Data-Driven?
The accounting industry is going through a period of profound change. While relationships remain important from a business development perspective, data is now the real currency for firms seeking to fuel sustained growth. The more sophisticated an accounting firm becomes in its ability to collect, analyze, and leverage data, the faster it will unlock key…
What’s a Marketing Qualified Lead?
For accounting firms to prosper, it’s vital to invest in growth marketing and business development processes. A regular flow of new clients is an indicator of a successful firm, but the strategies required to achieve sustained success today are markedly different from those of even just a few years ago. When leveraging digital as a…
Inaugural Winning Ways Event: A Recap
This year for the first time, close to 100 practice leaders and managing partners convened in Chicago on November 1-2 for Winning Ways. Originally scheduled to launch in 2021, the conference endured a COVID-19-related delay and took place this month in the windy city. The inaugural conference was an outstanding success. Attendance and feedback validated…