6 min read
Podcasting: A Powerful New Opportunity for Accounting Firms
Podcasting has exploded in popularity recently, with over 100 million US listeners tuning in monthly. For businesses, podcasting represents an...
4 min read
Embracing Change: BeachFleischman CEO Eric Majchrzak’s Journey in the Accounting Profession
David Toth: Oct 09, 2023
In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Eric Majchrzak, CEO and Principal of...
3 min read
Enhancing Growth: The Crucial Role of SEO Strategy for Modern Accounting Firms
David Toth: Sep 26, 2023
In today’s digital landscape, having a robust online presence is essential for businesses across industries. Professional service firms, including...
5 min read
Five Timeless Questions that Every Managing Partner Should Know About Their Firm’s Marketing Efforts
As a managing partner, you are busy running a professional services firm. You are playing a constant game of whack-a-mole, triaging incoming...
3 min read
Mastering a Sales Organization in a CPA & Advisory Firm: Insights from Mark Burnette at LBMC
David Toth: Sep 01, 2023
In our ongoing pursuit of understanding how culture impacts sales organizations within the realm of accounting firms, we had the privilege of...
4 min read
Is Your Firm Achieving Digital Growth?
David Toth: Aug 23, 2023
A look at your firm’s digital growth journey. (Last Updated August 8, 2023) Some accounting firms have committed to digital transformation, spending...
4 min read
Closed Loop Reporting Between Partners and Growth Teams
David Toth: Aug 18, 2023
If your firm isn’t growing, it’s dying. The accounting industry is becoming dramatically more competitive as waves of private equity capital flow...
2 min read
Why is Digital Strategy Important?
David Toth: Aug 14, 2023
(Page Updated on August 14, 2023) There is no shortage of buzz around the idea of a digital strategy in 2023. Firms are being encouraged on all sides...
4 min read
An Introduction to AI for Accounting Firm Marketers
David Toth: Jul 11, 2023
Since early 2023, one topic has been top-of-mind for all marketers: Artificial Intelligence. AI will upend the way that many marketing teams operate,...