Education

Engineering Growth, Ensuring Viability

Timely Articles on Growth Strategy and Creating Partnerships

employee incentives

3 min read

Employee Incentives Take Engagement to the Next Level

Reprinted with permission from Accounting Today. There is no greater challenge facing the accounting profession today than that of recruiting and...

14 min read

How Much Does Inbound Marketing Cost in 2024? [Comprehensive Guide]

Question: How much does inbound marketing cost in 2024? Answer: Effective inbound marketing should cost 10-13% of a company’s annual revenue. Take...

ben wilson

4 min read

Bringing Intentionality to Culture: Adams Brown Managing Principal Ben Wilson on Pairing Culture and Growth

In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Ben Wilson, Managing Principal and CEO of Adams...

4 min read

All Things Culture: A Recap of the Accounting Profession’s Winning Ways Conference

Some of the accounting profession’s top thought leaders communed for many impactful discussions around how to best effectuate an optimal work culture...

3 min read

The Importance of AI Policies for Accounting Firms: Ensuring Responsible Integration

Note: this is an AI-facilitated article, devised using a custom AI prompt series from Winding River Consulting and generated via ChatGPT-4. It was...

7 min read

Understanding Google Analytics 4: A Comprehensive Guide

If you’re a marketer or a website owner, you’ve probably used Universal Analytics to track your website’s performance. However, the game has changed...

4 min read

The AI Revolution in Accounting Firm Content: A Paradigm Shift in Communication and Marketing

In today’s world, one technology dominates every conversation: Artificial Intelligence. It’s a technology that’s developing at a rapid pace, with...

6 min read

Podcasting: A Powerful New Opportunity for Accounting Firms

Podcasting has exploded in popularity recently, with over 100 million US listeners tuning in monthly. For businesses, podcasting represents an...

4 min read

Embracing Change: BeachFleischman CEO Eric Majchrzak’s Journey in the Accounting Profession

In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Eric Majchrzak, CEO and Principal of...