Engineering Growth, ensuring viability

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Timely Articles on Growth Strategy and Creating Partnerships

4 min read

Embracing Change: BeachFleischman CEO Eric Majchrzak’s Journey in the Accounting Profession

In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Eric Majchrzak, CEO and Principal of...

3 min read

Enhancing Growth: The Crucial Role of SEO Strategy for Modern Accounting Firms 

In today’s digital landscape, having a robust online presence is essential for businesses across industries. Professional service firms, including...

5 min read

Five Timeless Questions that Every Managing Partner Should Know About Their Firm’s Marketing Efforts

As a managing partner, you are busy running a professional services firm. You are playing a constant game of whack-a-mole, triaging incoming...

sales orgasnization

3 min read

Mastering a Sales Organization in a CPA & Advisory Firm: Insights from Mark Burnette at LBMC

In our ongoing pursuit of understanding how culture impacts sales organizations within the realm of accounting firms, we had the privilege of...

4 min read

Is Your Firm Achieving Digital Growth?

A look at your firm’s digital growth journey. (Last Updated August 8, 2023) Some accounting firms have committed to digital transformation, spending...

4 min read

Closed Loop Reporting Between Partners and Growth Teams

If your firm isn’t growing, it’s dying. The accounting industry is becoming dramatically more competitive as waves of private equity capital flow...

2 min read

Why is Digital Strategy Important?

(Page Updated on August 14, 2023) There is no shortage of buzz around the idea of a digital strategy in 2023. Firms are being encouraged on all sides...

4 min read

An Introduction to AI for Accounting Firm Marketers

Since early 2023, one topic has been top-of-mind for all marketers: Artificial Intelligence. AI will upend the way that many marketing teams operate,...

4 min read

The Importance of Investing in Employee Experience: Hiring, Retention, Boomerang Opportunities, and More

In the accounting industry’s current labor market, investing in employee experience is crucial to sustaining your firm’s success. To retain top...