Engineering Growth, Ensuring Viability

Timely Articles on Growth Strategy and Creating Partnerships

6 min read

What’s a Marketing Qualified Lead?

For accounting firms to prosper, it’s vital to invest in growth marketing and business development processes. A regular flow of new clients is an...

3 min read

Inaugural Winning Ways Event: A Recap

This year for the first time, close to 100 practice leaders and managing partners convened in Chicago on November 1-2 for Winning Ways. Originally...

4 min read

Healthy Habits for the Holiday Season With Matt Terlop

The holidays are a time for celebration, but for many, that celebration means a loss of motivation. Studies have shown that people tend to gain...

2 min read

Digital Deep Dive Summit helps Accounting Firms’ Digital Transformations

Only event of its kind for marketing, BD, and firm leaders driving digital CLEVELAND, Ohio (November 16, 2022) – Winding River Consulting (WRC) is...

2 min read

What is Outsourcing?

As the accounting industry navigates a worsening talent shortage, many forward-thinking firms are redefining their approach to talent management. To...

4 min read

Gen Z: Who Are They, and What Do Accounting Firms Need to Know?

Today, most accounting firms have a good understanding of who they do business with. While there are some exceptions, the decision-makers you...

4 min read

Five Ways to Track the ROI of Digital Investments

If you’re in a leadership role at an accounting firm, chances are you’re familiar with the importance of investing in digital. In fact, 83% of...

4 min read

Inbound Marketing Campaigns: A Quick Guide

As a firm leader, you know how important marketing is to the continued success of your practice. You’re cognizant of the fact that the digital...

3 min read

Rainmakers vs. Mistmakers: Building a Culture of Practice Growth

Every firm wants a rainmaker: a supremely talented professional who’s the linchpin of revenue generation for the entire firm. When it comes to...