Brian Blaha

Brian is a seasoned CPA firm leader and strategist with decades of experience driving transformation across professional services. A former Chief Growth Officer at Wipfli, he now advises firms and PE groups on leadership alignment, M&A integration, and sustainable, people-first strategy.

Strategic framework for AI Success

4 min read

Define, Design, Deploy: A Strategic Framework for AI Success in CPA Firms

For managing partners, the AI question is no longer “if” but “how”—how to turn investment into measurable value without disrupting firm culture. In...

the key to cross selling

4 min read

The Key to Cross-Selling CPA Services? Being Client Centric

To successfully serve clients with multidisciplinary solutions, firms must deliver value the way clients want to experience it—at the center....

building an AI use case roadmap

6 min read

Building an AI Use Case Roadmap for Accounting Firms

Generative AI is no longer theoretical: it’s already reshaping the accounting profession. Tax software vendors are embedding AI copilots, Big 4 firms...

Talent retention starts with inspiring leaders

4 min read

Talent Retention Starts With Inspiring Leadership

By focusing on these six leadership traits, you can create and support environments where employees are motivated to stay and work. There’s been no...

Today's keys to firm growth

3 min read

Today’s Keys to Firm Growth? AI and Value

Accounting and consulting firms must embrace new pricing models and artificial intelligence to remain competitive in a rapidly changing world....

Breaking Tradition May Yield the Best Strategic Planning Results

4 min read

Breaking Tradition May Yield the Best Strategic Planning Results

It’s time for us to break up with rigid strategic planning processes that hold us back from spurring growth. Instead, consider testing these methods....

5 traits of a leader

4 min read

Building Better Firms: The 5 Traits of An Effective Leader

When accountability overshadows inspiration, talent walks out the door. Leaders in every industry, not just professional services, are falling into...

Telling Our Story

3 min read

Telling Our Story Beyond the Numbers and Balance Sheets

The accounting profession has a branding problem—fixing it will require a collective voice to showcase all the good it has to offer future-driven...

how are you CPA-ing

2 min read

How Are You CPAing?

No matter which chapter of your career you’re in, don’t wait to innovate or explore your entrepreneurial spirit. “New Ways to CPA.” What does this...