Healthy Habits for the Holiday Season With Matt Terlop
The holidays are a time for celebration, but for many, that celebration means a loss of motivation. Studies have shown that people tend to gain weight in the time that passes between Thanksgiving and the New Year. Unfortunately, many who decide to wait until January to get back on track with their wellness goals never…
Digital Deep Dive Summit helps Accounting Firms’ Digital Transformations
Only event of its kind for marketing, BD, and firm leaders driving digital CLEVELAND, Ohio (November 16, 2022) – Winding River Consulting (WRC) is partnering with the Association for Accounting Marketing (AAM) for the annual Digital Deep Dive Summit (DDD) being held March 28-29, 2023 at The Kimpton Shane Hotel in Atlanta, GA. The Summit…
What is Outsourcing?
As the accounting industry navigates a worsening talent shortage, many forward-thinking firms are redefining their approach to talent management. To attract and retain talent, managing partners are embracing new trends like hybrid work culture and rethinking the way their firm’s recruitment processes are managed. In addition to these steps, savvy firm leaders are also revisiting…
Gen Z: Who Are They, and What Do Accounting Firms Need to Know?
Today, most accounting firms have a good understanding of who they do business with. While there are some exceptions, the decision-makers you interact with as a firm leader tend to act rationally, in ways you can understand. Decision makers largely look like you, talk like you, and think like you. They consume and process information…
Five Ways to Track the ROI of Digital Investments
If you’re in a leadership role at an accounting firm, chances are you’re familiar with the importance of investing in digital. In fact, 83% of accounting leaders agree that technology and digitization investments are necessary to keep pace with a changing market. Firms that fail to make the right investments run the risk of fading…
Inbound Marketing Campaigns: A Quick Guide
As a firm leader, you know how important marketing is to the continued success of your practice. You’re cognizant of the fact that the digital marketing ecosystem evolves quickly and the growing popularity of digital marketing is changing the accounting industry. To stay ahead of the competition, you need to adapt and begin leveraging new…