Engineering Growth, Ensuring Viability

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Timely Articles on Growth Strategy and Creating Partnerships

Digital marketing

Ai eating traffic

5 min read

AI is Eating Your Website Traffic—Here’s What To Do About It

When prospects search for CPA expertise today, they're increasingly getting comprehensive answers directly from Google's AI—without clicking through...

CRO plugs the leaks in lead generation

5 min read

Fixing the Funnel: How CRO Plugs the Leaks in Your Lead Generation Processes

In 2025, accounting firms are investing more than ever in digital marketing: redesigning websites, investing in SEO, launching content campaigns, and...

stand out

3 min read

The Myth of Differentiation — How CPA Firms Can Stand Out in a Crowded Market

"What is your firm's special sauce?" Welcome to another edition of Growth with Toth, where we explore strategies for leadership, growth, and success...

3 min read

Recap of the 2024 Digital Deep Dive Summit: Embracing the Future of Digital Strategy

Last week, the eagerly anticipated third annual Digital Deep Dive Summit took place, hosted by Winding River Consulting (WRC) with a compelling focus...

4 min read

Navigating the Digital Frontier: A Guide for Firm Leaders on When and How to Invest in a Digital Strategy

In the ever-evolving terrain of professional services, digital strategy stands as a beacon of innovation and progress. Yet, it's often relegated to...

digital strategy rain

2 min read

Cultivating Consistency: The Secret Weapon for Digital Rainmakers

Maintaining a healthy pipeline in the midst of client demands and busy lives can feel like an uphill battle. But when it comes to driving digital...

5 min read

Lead Generation vs. Demand Generation: What’s The Difference, and Why Does it Matter?

Travis Bradshaw is a Director, Consulting Marketing at Armanino LLP, a nationwide top 25 accounting and consulting firm. These days, it can feel like...

digital strategy

3 min read

Marketing Your Firm: The Digital Strategy Imperative

Reprinted with permission from Accounting Today. 2020 changed everything about how businesses operate, including how they interact with everyone from...