Engineering Growth, Ensuring Viability

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Timely Articles on Growth Strategy and Creating Partnerships

14 min read

How Much Does Inbound Marketing Cost in 2024? [Comprehensive Guide]

Question: How much does inbound marketing cost in 2024? Answer: Effective inbound marketing should cost 10-13% of a company’s annual revenue. Take...

CX

1 min read

It’s Time to Introduce Your Accounting Firm's Secret Weapon: The Client Success Manager

One of the most frequent complaints from clients about their experience with their CPA is communication and responsiveness. Gone are the days of...

ben wilson

4 min read

Bringing Intentionality to Culture: Adams Brown Managing Principal Ben Wilson on Pairing Culture and Growth

In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Ben Wilson, Managing Principal and CEO of Adams...

4 min read

All Things Culture: A Recap of the Accounting Profession’s Winning Ways Conference

Some of the accounting profession’s top thought leaders communed for many impactful discussions around how to best effectuate an optimal work culture...

3 min read

The Importance of AI Policies for Accounting Firms: Ensuring Responsible Integration

Note: this is an AI-facilitated article, devised using a custom AI prompt series from Winding River Consulting and generated via ChatGPT-4. It was...

7 min read

Understanding Google Analytics 4: A Comprehensive Guide

If you’re a marketer or a website owner, you’ve probably used Universal Analytics to track your website’s performance. However, the game has changed...

4 min read

The AI Revolution in Accounting Firm Content: A Paradigm Shift in Communication and Marketing

In today’s world, one technology dominates every conversation: Artificial Intelligence. It’s a technology that’s developing at a rapid pace, with...

6 min read

Podcasting: A Powerful New Opportunity for Accounting Firms

Podcasting has exploded in popularity recently, with over 100 million US listeners tuning in monthly. For businesses, podcasting represents an...

ai business

1 min read

In the Blink of an Eye, Artificial Intelligence Is Transforming the Way We Conduct Business

Last week, our MPB | Leadership Accelerated community got to hear from Peter J Scavuzzo, Chief Information and Digital Officer from Marcum on how the...