Gen Z: Who Are They, and What Do Accounting Firms Need to Know?
Today, most accounting firms have a good understanding of who they do business with. While there are some exceptions, the decision-makers you interact with as a firm leader tend to act rationally, in ways you can understand. Decision makers largely look like you, talk like you, and think like you. They consume and process information…Read More
Managing Partner Bootcamp Launches Three Cohort Groups
Coveted industry leadership event responds to demand Winding River Consulting is pleased to announce dates for its 10th, 11th, and 12th Managing Partner Bootcamp (MPB) cohort groups to be held in the fall of 2021. “Interest in this intense, master leadership class has been off the charts as a result of the pandemic, which has…Read More
3 Areas of Accounting Firm Marketing Leadership Must Invest in to Be relevant
Does your inability to discern the value of your website make you less likely to invest in it? Is it yielding the revenue for your firm that it should? What?! You didn’t know your website was a vehicle for revenue production? What are you using it for? As a placeholder for an online presence? You’ve…Read More
When Actions Speak Louder Than Words
Effective communication is the difference between just saying something and saying something and getting it done Unengaged workers cost the U.S. billions of dollars a year in lost productivity. According to a study by Gallup, only 50 percent of employees know what their employer’s expectations are. The Gallup report claims that the number of employees…Read More