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Understanding Google Analytics 4: A Comprehensive Guide

November 30, 2023

If you’re a marketer or a website owner, you’ve probably used Universal Analytics to track your website’s performance. However, the game has changed with the introduction of Google Analytics 4 (GA4). In this comprehensive guide, we’ll dive deep into what GA4 brings to the table and why it’s essential for anyone serious about digital marketing.

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ai content

The AI Revolution in Accounting Firm Content: A Paradigm Shift in Communication and Marketing

November 30, 2023

In this overview, we’ll explore the various ways that accounting firm marketing teams can start using AI technologies today. We’ll share practical tips and explore how leading accounting firms are already using AI to improve productivity and unlock improved growth. 

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Podcasting: A Powerful New Opportunity for Accounting Firms

November 3, 2023

Podcasting has exploded in popularity recently, with over 100 million US listeners tuning in monthly. For businesses, podcasting represents an underutilized opportunity to reach audiences in a uniquely intimate and engaging format.

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Embracing Change: BeachFleischman CEO Eric Majchrzak’s Journey in the Accounting Profession

October 9, 2023

In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Eric Majchrzak, CEO and Principal of BeachFleischman and Managing Partner Bootcamp alumni. Below is a summary of their conversation.

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seo strategy

Enhancing Growth: The Crucial Role of SEO Strategy for Modern Accounting Firms 

September 26, 2023

In today’s digital landscape, having a robust online presence is essential for businesses across industries. Professional service firms, including accounting firms, are no exception. As a consultant working closely with professional service firm executives, I have come to understand the unique challenges firms face in maintaining a competitive edge. One powerful tool that can significantly impact their online visibility and success is a well-defined SEO (Search Engine Optimization) strategy.  

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Five timeless questions that every managing partner should know about their firm’s marketing efforts

Five Timeless Questions that Every Managing Partner Should Know About Their Firm’s Marketing Efforts

September 8, 2023

As a managing partner, you are busy running a professional services firm. You are playing a constant game of whack-a-mole, triaging incoming requests, juggling the many demands on your time. You understand that marketing, when done well, is far more than a business enablement tool — it can be a strategic driver of success and growth for your firm.

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Mastering a Sales Organization in a CPA & Advisory Firm: Insights from Mark Burnette at LBMC

September 1, 2023

In our ongoing pursuit of understanding how culture impacts sales organizations within the realm of accounting firms, we had the privilege of engaging in a conversation with Mark Burnette from LBMC. As part of the LBMC team, we gained valuable insights into the firm’s innovative approach to sales and growth,…

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Is Your Firm Achieving Digital Growth?

August 23, 2023

A look at your firm’s digital growth journey. (Last Updated August 8, 2023) Some accounting firms have committed to digital transformation, spending the last five, even 10 years adopting new technology and creating a digital-friendly environment. While firms like that exist and are arguably leading the market, many firms have…

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Closed Loop Reporting

Closed Loop Reporting Between Partners and Growth Teams

August 18, 2023

If your firm isn’t growing, it’s dying.  The accounting industry is becoming dramatically more competitive as waves of private equity capital flow into firms across the nation. Regional and niche firms are being swallowed by larger firms looking for new growth levers. Firms backed by PE are investing aggressively in…

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digital strategy

Why is Digital Strategy Important?

August 14, 2023

(Page Updated on August 14, 2023) There is no shortage of buzz around the idea of a digital strategy in 2023. Firms are being encouraged on all sides to “embrace digital” as part of their 2024 budgets. It is important to understand why. Why is Digital Strategy So Important? Digital…

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