Engineering Growth, Ensuring Viability

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Understanding Google Analytics 4: A Comprehensive Guide

GA4 Guide Header Image

If you’re a marketer or a website owner, you’ve probably used Universal Analytics to track your website’s performance. However, the game has changed with the introduction of Google Analytics 4 (GA4). In this comprehensive guide, we’ll dive deep into what GA4 brings to the table and why it’s essential for anyone serious about digital marketing.

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The AI Revolution in Accounting Firm Content: A Paradigm Shift in Communication and Marketing

ai content

In this overview, we’ll explore the various ways that accounting firm marketing teams can start using AI technologies today. We’ll share practical tips and explore how leading accounting firms are already using AI to improve productivity and unlock improved growth. 

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Podcasting: A Powerful New Opportunity for Accounting Firms

Podcasting

Podcasting has exploded in popularity recently, with over 100 million US listeners tuning in monthly. For businesses, podcasting represents an underutilized opportunity to reach audiences in a uniquely intimate and engaging format.

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Embracing Change: BeachFleischman CEO Eric Majchrzak’s Journey in the Accounting Profession

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In a recent conversation, David Toth, Chief Growth Officer of Winding River Consulting, sat down with Eric Majchrzak, CEO and Principal of BeachFleischman and Managing Partner Bootcamp alumni. Below is a summary of their conversation.

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Enhancing Growth: The Crucial Role of SEO Strategy for Modern Accounting Firms 

seo strategy

In today’s digital landscape, having a robust online presence is essential for businesses across industries. Professional service firms, including accounting firms, are no exception. As a consultant working closely with professional service firm executives, I have come to understand the unique challenges firms face in maintaining a competitive edge. One powerful tool that can significantly impact their online visibility and success is a well-defined SEO (Search Engine Optimization) strategy.  

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Five Timeless Questions that Every Managing Partner Should Know About Their Firm’s Marketing Efforts

Five timeless questions that every managing partner should know about their firm’s marketing efforts

As a managing partner, you are busy running a professional services firm. You are playing a constant game of whack-a-mole, triaging incoming requests, juggling the many demands on your time. You understand that marketing, when done well, is far more than a business enablement tool — it can be a strategic driver of success and growth for your firm.

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