Five Ways to Track the ROI of Digital Investments
If you’re in a leadership role at an accounting firm, chances are you’re familiar with the importance of investing in digital. In fact, 83% of accounting leaders agree that technology and digitization investments are necessary to keep pace with a changing market. Firms that fail to make the right investments run the risk of fading…
Inbound Marketing Campaigns: A Quick Guide
As a firm leader, you know how important marketing is to the continued success of your practice. You’re cognizant of the fact that the digital marketing ecosystem evolves quickly and the growing popularity of digital marketing is changing the accounting industry. To stay ahead of the competition, you need to adapt and begin leveraging new…
Rainmakers vs. Mistmakers: Building a Culture of Practice Growth
Every firm wants a rainmaker: a supremely talented professional who’s the linchpin of revenue generation for the entire firm. When it comes to business development, rainmakers are unparalleled. They have an intuitive grasp of Business Development, the ability to build meaningful relationships, and the instincts required to close game-changing deals. The only problem with that?…
Who is the Right Candidate for Managing Partner Bootcamp – Leadership Accelerated?
Spring 2023 will see Managing Partner Bootcamp return to Chicago. Twelve emerging leaders, practice leaders, and managing partners from accounting firms around the country will come together to learn how to actively design and lead their firms––not simply manage them as problems arise. During previous cohorts of Managing Partner Bootcamp – Leadership Accelerated, we’ve welcomed…
What is Search Engine Optimization (SEO) Management?
The race to market leadership is increasingly won online. Businesses in every industry have made sizable investments in digital strategies and online marketing. And while the average deal size of an online won prospect is about $20,000 for CPA firms, these deals can range from a $3,500 project to a $500,000 PCAOB Audit. Shifting consumer…
Lead Generation vs. Demand Generation: What’s The Difference, and Why Does it Matter?
Travis Bradshaw is a Director, Consulting Marketing at Armanino LLP, a nationwide top 25 accounting and consulting firm. These days, it can feel like there are endless marketing concepts you need to understand to be successful. These concepts often get conflated, making things even more confusing. A classic example of that: lead generation and demand…