Getting Started with a Client Experience Program

Client Experience

As a marketing consultant who works with high-growth accounting firms, I hear the term “clientexperience” or CX for short, with increasing regularity. While 5 years ago this term was littleknown or understood, our profession has quickly come to see that CX can be a strategicdifferentiator in a crowded, competitive marketplace. High-growth professional services firmsare investing…

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