Digital Deep Dive Summit 2023: A Recap


Last month saw the return of the popular Digital Deep Dive Summit: the only digital summit created exclusively for accounting firms.  Held in Atlanta, GA, the completely sold out conference brought together digital leaders from dozens of the nation’s top accounting firms. Participants heard from a variety of industry experts and discovered actionable strategies to…

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Getting Started with a Client Experience Program

Client Experience

As a marketing consultant who works with high-growth accounting firms, I hear the term “clientexperience” or CX for short, with increasing regularity. While 5 years ago this term was littleknown or understood, our profession has quickly come to see that CX can be a strategicdifferentiator in a crowded, competitive marketplace. High-growth professional services firmsare investing…

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