Digital Deep Dive Summit 2022

At Winding River Consulting, we are always looking for fresh ways to equip and inspire managing partners, growth leaders, and leadership teams to leverage the latest in technology, strategy and tactics to grow their accounting firms. Digital Deep Dive Summit represents the best of decades of experience in this space, and the 2022 inaugural gathering…

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7 LinkedIn Profile Optimizations for Accounting Professionals

Social engagement is part of any solid digital marketing strategy leading to successful professional and firm growth. Every business is built on the strength of personal connections. It’s important to understand that much of what used to happen in conferences, on the golf course, and at networking events is now also happening online. Your presence…

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Is Your Firm Achieving Digital Growth?

A look at your firm’s digital growth journey. Some accounting firms have committed to digital transformation, spending the last five, even 10 years adopting new technology and creating a digital-friendly environment. While firms like that exist and are arguably leading the market, many firms have barely even begun. The last two years catalyzed adoption of…

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Digital Culture at Your CPA Firm

Digital culture, Digital insights, Digital strategy, Digital transformation These may feel like a litany of buzzwords, but they are, in fact, the future of your firm. The future may not be exclusively digital but it is digital-first. Firms that are on top of their game already have an eye to this and are in accelerated…

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The 4 Essential Types of Content for Accounting Marketing

Content is what marketing variations have in common. Whatever your goal is for success (engagement, rankings, CTA download, etc…), it is achievable by delivering the right content to the right people at the right time in the right place. For example, perhaps your firm was referred by an attorney to handle estate and trust work…

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How Digital is Changing Accounting

The compelling case for a firm digital strategy Marketing is complicated, and only becoming more so as digital factors in. Digital is changing accounting and has created a whole new playing field for firms to compete and grow. While some see digital as a business disruptor, it is, in fact, a relationship enabler. Especially in…

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Where HubSpot Fits Into Your Go-to-Market Strategy Supporting Digital Growth

Accounting firms sell all types of financial products: tax, valuations, investment, compliance, consulting, cyber and more. Going to market with any product requires advanced planning, and there are many reliable tools available to streamline operations. In 2004, two MIT graduates created HubSpot, which is now recognized as the premiere inbound marketing system. Businesses of all…

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You Need More Than Marketing: You Need a Digital Strategy

If you are a managing partner or a marketing professional at an accounting firm, you most likely already engage in some form of digital marketing. It’s easy to think that “doing” digital marketing is the same as having a digital growth strategy. And some might think having a social presence, an updated website, and occasional…

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Yes, Your Firm Can Succeed on LinkedIn

How the impact of active participation can elevate your firm. Many managing partners and firm leaders are dismissive of social media, either relying on low-level marketing team members to manage it or ignoring it altogether. There is one platform, however, that accounting firms need to be on — and active within — which can make…

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