5 min read
AI is Eating Your Website Traffic—Here’s What To Do About It
When prospects search for CPA expertise today, they're increasingly getting comprehensive answers directly from Google's AI—without clicking through...
5 min read
When prospects search for CPA expertise today, they're increasingly getting comprehensive answers directly from Google's AI—without clicking through...
4 min read
The accounting profession stands at a crossroads. Traditional CPA firms face unprecedented disruption from technological innovation, changing client...
5 min read
In 2025, accounting firms are investing more than ever in digital marketing: redesigning websites, investing in SEO, launching content campaigns, and...
5 min read
In 2025, leaders across the accounting industry are grappling with a convergence of challenges that demand innovation and forward-thinking...
4 min read
Earlier this month, accounting firm leaders in the accounting industry gathered in Chicago for the fourth annual Digital Deep Dive Summit hosted by...
3 min read
What Nobody Tells New Leaders About Being The Boss Reaching the proverbial corner office is an achievement few attain. But the reality of leadership...
4 min read
In the accounting industry’s current labor market, investing in employee experience is crucial to sustaining your firm’s success. To retain top...
4 min read
In this episode of Making Waves, host David Toth sits down with Jeff Call, Managing Partner and CEO of Bennett Thrasher (BT)—one of the...
3 min read
Welcome to the partnership table—where the stakes are higher, the coffee is stronger, and the decisions are bigger. You’ve officially earned your...