CAS & Outsourcing: The Perfect Match
About the Author: Ilan Bernstein is the CEO of Trigger. Ever wonder how the Dalmatian became the official dog of firehouses nationwide? We all know it as a fact but I’d bet we all don’t why and I think there’s an important lesson in there for our businesses. It’s a lesson about finding the perfect fit and function…
How Accounting Firms Can Close the Gap Between Digital Spend & Performance
To achieve sustained success in today’s increasingly online world, it’s imperative accounting firms have a cohesive digital strategy. The era of the digital rainmaker is upon us, and to be successful both today and in ten years’ time, firms simply must have a well-established digital presence that is strategic in nature with clear goals and…
The Value of Innovation
It’s long been my view that the accounting profession is one primarily made up of followers. I don’t mean that in terms of leadership – there are plenty of fantastic leaders at firms all over the country – I mean it in terms of innovation. The majority of firms are most comfortable when they’re following a…
Building The Perfect Accounting Services Page: 8 Points to Include
Scratching your head if you’ve put your best foot forward with the way your practice is represented on your website or online? If you’ve been tasked with leading the redesign of your accounting firm’s website, it can be difficult to know where to start. Your website is the core of your digital presence, offering you…
What Does a Marketing Team Look Like?
There are three major disruptors currently occurring in the evolution of professional services marketing. First is the acknowledgement that marketing is a revenue generator, not overhead. Second is the idea that marketing and business development are, if not one-in-the-same, more closely aligned than generally understood. And the third is the emergence of digital marketing as…
5 Questions Every Managing Partner is Asking About Outsourcing
About the Author: Ilan Bernstein is the CEO of Trigger. Managing partners recognize outsourcing as a viable, smart business decision (and truth be told, in today’s profession is a must). There are a few standout questions we find them asking, which are important to answer before moving forward with this strategy. This article will unpack…