All Things Culture: A Recap of the Accounting Profession’s Winning Ways Conference

Winning Ways 2023

Some of the accounting profession’s top thought leaders communed for many impactful discussions around how to best effectuate an optimal work culture in a rapidly changing and permanently shifting industry. Over 60 firms from many countries were represented and actively participated. The Pandemic, the move to a hybrid workplace, the continued growth of offshoring and onshoring, the impending recession, the constraints on the pool of new hires, the massive growth of mergers and PE firm ownership, and many more topics were discussed and contemplated over the course of this one-of-a-kind industry conference. Here are some of the key takeaways:

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The Importance of AI Policies for Accounting Firms: Ensuring Responsible Integration

AI Policy Header

Note: this is an AI-facilitated article, devised using a custom AI prompt series from Winding River Consulting and generated via ChatGPT-4. It was then edited for content and SEO quality and formatting. In today’s technology-driven era, the utilization of artificial intelligence (AI) has become increasingly crucial for accounting firms seeking to enhance efficiency, accuracy, and…

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Closed Loop Reporting Between Partners and Growth Teams

Closed Loop Reporting

If your firm isn’t growing, it’s dying.  The accounting industry is becoming dramatically more competitive as waves of private equity capital flow into firms across the nation. Regional and niche firms are being swallowed by larger firms looking for new growth levers. Firms backed by PE are investing aggressively in building out advanced digital marketing…

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An Introduction to AI for Accounting Firm Marketers

AI

Since early 2023, one topic has been top-of-mind for all marketers: Artificial Intelligence. AI will upend the way that many marketing teams operate, bringing changes to all kinds of marketing tasks: from email outreach to creating blog posts.  The coming years promise to be a disruptive yet fascinating time for marketers. Change is inevitable, but…

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Creating a Content Culture

Content Culture

In today’s ever-more competitive accounting industry, a content culture is no longer a ‘nice-to-have’: it’s a prerequisite for success. Firms continue to seek out ways to differentiate: spinning up niche practices, expanding into new markets, redesigning their website, and more. All of these are valid and effective, but there’s one route many firms are not…

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Noah’s Law:  Build Your Ark Before the Flood

Noahs Ark

“For 40 days, the flood kept coming..and as the waters increased they lifted the ark high above the earth” Accounting firms around the nation simply have more demand than they have capacity. It’s an unsustainable and worsening situation, which places an unsustainable strain on both employee morale and client experience.   What is your firm doing…

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The Value of Creating Original Content

Creating meaningful content has always represented a strategy for accounting firms to build differentiation and stand apart from their peers. But in our increasingly digital world, a winning content strategy is more important than ever before.  Today, there are many platforms, alliances, and agencies where an accounting firm can go to buy content. Many firms…

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Rainmakers vs. Mistmakers: Building a Culture of Practice Growth

Rainmakers vs. Mistmakers: Building a Culture of Practice Growth

Every firm wants a rainmaker: a supremely talented professional who’s the linchpin of revenue generation for the entire firm. When it comes to business development, rainmakers are unparalleled. They have an intuitive grasp of Business Development, the ability to build meaningful relationships, and the instincts required to close game-changing deals. The only problem with that?…

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The Value of Innovation

The Value of Innovation

It’s long been my view that the accounting profession is one primarily made up of followers. I don’t mean that in terms of leadership – there are plenty of fantastic leaders at firms all over the country – I mean it in terms of innovation. The majority of firms are most comfortable when they’re following a…

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