Thought Leadership
Creating a Content Culture
In today’s ever-more competitive accounting industry, a content culture is no longer a ‘nice-to-have’: it’s a prerequisite for success. Firms continue to seek out ways to differentiate: spinning up niche practices, expanding into new markets, redesigning their website, and more. All of these are valid and effective, but there’s one route many firms are not…
Read MoreNoah’s Law: Build Your Ark Before the Flood
“For 40 days, the flood kept coming..and as the waters increased they lifted the ark high above the earth” Accounting firms around the nation simply have more demand than they have capacity. It’s an unsustainable and worsening situation, which places an unsustainable strain on both employee morale and client experience. What is your firm doing…
Read MoreThe Value of Creating Original Content
Creating meaningful content has always represented a strategy for accounting firms to build differentiation and stand apart from their peers. But in our increasingly digital world, a winning content strategy is more important than ever before. Today, there are many platforms, alliances, and agencies where an accounting firm can go to buy content. Many firms…
Read MoreRainmakers vs. Mistmakers: Building a Culture of Practice Growth
Every firm wants a rainmaker: a supremely talented professional who’s the linchpin of revenue generation for the entire firm. When it comes to business development, rainmakers are unparalleled. They have an intuitive grasp of Business Development, the ability to build meaningful relationships, and the instincts required to close game-changing deals. The only problem with that?…
Read MoreThe Value of Innovation
It’s long been my view that the accounting profession is one primarily made up of followers. I don’t mean that in terms of leadership – there are plenty of fantastic leaders at firms all over the country – I mean it in terms of innovation. The majority of firms are most comfortable when they’re following a…
Read MoreBuilding The Perfect Accounting Services Page: 8 Points to Include
Scratching your head if you’ve put your best foot forward with the way your practice is represented on your website or online? If you’ve been tasked with leading the redesign of your accounting firm’s website, it can be difficult to know where to start. Your website is the core of your digital presence, offering you…
Read MoreThe Great Spin-off: How Firms Can Prepare for Advisory Spin-offs
With the news that both Ernst & Young and Deloitte are actively exploring spinning off their advisory businesses, the accounting industry stands on the edge of a seismic shake-up. In many ways, this marks a repeat of the past: from Arthur Andersen spinning off Accenture to Ernst & Young selling their consulting unit to Capgemini.…
Read MoreManaging Partner Bootcamp 2022-2023
Winding River Consulting is delighted to announce that our Managing Partner Bootcamp (MPB) is scheduled out with 2022-2023 cohorts. This marks an exciting opportunity for accounting professionals to benefit from specialized leadership development training custom-built for accounting practice leaders. Did you know that 68% of CEOs admit they were not fully prepared for the job?…
Read MoreChange Management: A Leadership Skill every Managing Partner needs to Master
Change is inevitable. Great business leaders have practices in place that help them see a shift in the status quo and proactively plan for it. All too often, the world of accounting has lacked a fundamental understanding of market changes and operated in reaction mode. I think it’s time that changed, and all of the…
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