1 min read
Digital Deep Dive Launches This March
Accounting-firms’ biggest growth threat can become its biggest asset, if firms adopt it now CLEVELAND, OH — January 25, 2022 — Winding River...
3 min read
How Digital is Changing Accounting
David Toth: Jan 28, 2022
The compelling case for a firm digital strategy Marketing is complicated, and only becoming more so as digital factors in. Digital is changing...
3 min read
How Do You Train a Remote or Hybrid Workforce?
Gary Shamis: Jan 04, 2022
This is a question on many of our minds. As we face the reality of long-term remote and hybrid work arrangements, the facts are clear: Accounting...
4 min read
Why Invest in Health and Wellness at Your Firm?
Gary Shamis: Dec 16, 2021
I remember one particular day during my 38 year tenure at my firm with great clarity. I drove into the parking lot and had an epiphany. Seeing all of...
3 min read
Where HubSpot Fits Into Your Go-to-Market Strategy Supporting Digital Growth
David Toth: Dec 07, 2021
Accounting firms sell all types of financial products: tax, valuations, investment, compliance, consulting, cyber and more. Going to market with any...
2 min read
Is Digital Transformation a Good Thing? Here’s What Your Firm Needs to Know
David Toth: Nov 18, 2021
In the last two years, we’ve all become well aware of the term “digital transformation” (DX). It is regularly touted as the next essential step for...
3 min read
You Need More Than Marketing: You Need a Digital Strategy
David Toth: Nov 16, 2021
If you are a managing partner or a marketing professional at an accounting firm, you most likely already engage in some form of digital marketing....
1 min read
Reinvest That PPP Windfall
Gary Shamis: Nov 15, 2021
Reprinted with permission from Accounting Today. In the end, did our firms really need the Paycheck Protection Program federal grant/loan that we all...
3 min read
How is the ‘Great Resignation’ Impacting Accounting Firm Marketing?
David Toth: Nov 02, 2021
According to the U.S. Bureau of Labor Statistics, 4.3 million Americans quit their jobs in September. By the end of the second quarter this year,...